Exam (elaborations)

SFMC Email Specialist ACTUAL Questions and CORRECT Answers

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SFMC Email Specialist

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SFMC Email Specialist

SFMC Email Specialist ACTUAL Questions and CORRECT Answers A/B testing - CORRECT ANSWER- A/B testing is a method of market testing in which you send two versions of your communication to two test audiences from your subscriber list and track which version receives either the highest unique o...

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Uploaded on October 25, 2024
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Institution SFMC Email Specialist
Course SFMC Email Specialist

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SFMC Email Specialist ACTUAL Questions
and CORRECT Answers
A/B testing - CORRECT ANSWER✔✔- A/B testing is a method of market testing in which
you send two versions of your communication to two test audiences from your subscriber list
and track which version receives either the highest unique open rate or highest click-through
rate.

account settings - CORRECT ANSWER✔✔- The Account Settings workspace contains key
information regarding your account and allows you to modify that information for you and
your users.

Account Send Summary Report - CORRECT ANSWER✔✔- The Account Send Summary
Report contains all counts and rates for sends and responses for an account. This information
is organized by send.

Activity - CORRECT ANSWER✔✔- An activity is a discrete unit of work in the application.
You can associate one or more activities with zero or more messages to make a program.

AMPscript - CORRECT ANSWER✔✔- AMPscript is a scripting language that you can
embed within HTML emails, text emails, landing pages, and SMS messages.

Attribute by Tracking Event Report - CORRECT ANSWER✔✔- The Attribute by Tracking
Event Report contains the subscriber that performed a tracking event in response to a
particular send during the time period of the report. You choose a subscriber attribute to
include in the report.

Audience Builder - CORRECT ANSWER✔✔- Audience builder is an application that serves
as your real-time, direct line to understanding customer data. With an easy, drag 'n drop
interface you filter your data, providing the many segmentation possibilities that result in
immediate statistics to guide strategic decision making for planning, tracking and reporting or
interactive programs.

BrandBuilder - CORRECT ANSWER✔✔- BrandBuilder is private-labeling tool. Based on
the colors of the logo you upload, BrandBuilder provides you with several predesigned color

,schemes. The color scheme is then applied to the Salesforce Marketing Cloud application so
your users have a branded experience.

business unit - CORRECT ANSWER✔✔- A business unit is a hierarchical administration
structure that controls access to information and sharing of information. A business unit
allows you to manage user roles for the business unit, view users who have access to the
business unit, and define filter criteria for subscribers.

campaign - CORRECT ANSWER✔✔- A campaign is a series of related emails. The
Campaign object in the web service API relates to the Program feature in the user interface.

CAN-SPAM - CORRECT ANSWER✔✔- The CAN-SPAM Act imposes stricter
requirements on Commercial email than on Transactional email. Complying with these
requirements not only protects you from litigation related to the CAN-SPAM act, but also
demonstrates your commitment to providing relevant messaging to your customers.

Commercial Message - CORRECT ANSWER✔✔- A commercial message is any electronic
mail message with the primary purpose of communicating a commercial advertisement or
promoting of a commerical product or service. Commercial messages must include the
following elements:

- CORRECT ANSWER✔✔- A mechanism to unsubscribe The physical mailing address of
the sender A notice of advertisement (if unsolicited) For commercial messages, the
application checks for the presence of an unsubscribe link and will not send the message if
the subscriber has an unsubscribed status. By definition, all commerical messages must be
sent as user-initiated messages.

content box - CORRECT ANSWER✔✔- A content box is an area of an email where you can
insert text, links, images, and tables. You can build and edit content by managing content
boxes in an email. Content boxes are based on a standard template or an HTML paste
template. You design the layout and input the content of each individual content box.

Content Detective - CORRECT ANSWER✔✔- Content Detective is a tool that helps you
identify spam triggers in your email content. This feature mirrors the logic used by spam-
filtering software to identify words, phrases, and patterns that are likely to trigger filters and
then recommends a resolution to each identified problem. After running the Content
Detective, you can edit the triggered it identifies out of your email.

, Content-Building Wizard - CORRECT ANSWER✔✔- The Content-Building Wizard is a
window that leads you through the process of creating content for template-based emails. The
wizard is designed to handle all content types, such as SMS and Smart Capture, regardless of
the size or impact on the email.

controls - CORRECT ANSWER✔✔- Controls create a specific object or act on data
contained within the control.

Conversion Tracking Statistics Report - CORRECT ANSWER✔✔- The Conversion Tracking
Statistics Report contains a list of conversions and their value for links across multiple sends
during a time period you choose. You must have the conversion tracking feature enabled on
your account to use this report.

coupon - CORRECT ANSWER✔✔- Coupons are email landing page offers that render when
the recipient opens them. You associate a coupon code with each offer. These coupons are
dynamic images-what appears depends on when the image is rendered (or opened).

data extension - CORRECT ANSWER✔✔- A data extension is a table within the application
database that contains your data. Usually, the data you keep in a data extension relates to a
subscriber but does not fit in the subscriber profile and preference attributes for some reason.

data extract - CORRECT ANSWER✔✔- Data extract is a feature you can use to export your
tracking information from the application database. The application exports the data to a CSV
file, compresses the data into a ZIP file, and makes the file available to you on the enhanced
FTP server. The application also provides a UTF-16 to ASCII conversion package.

data extract activity - CORRECT ANSWER✔✔- A data extract is an activity that creates a
file of information for you to use outside of the application. This activity can also be used to
transform an XML file to a comma-delimited, tab-delimited, or pipe-delimited file for import
into your account.

data filter - CORRECT ANSWER✔✔- A data filter is a group of criteria that segments a
subscriber list or data extension. The data filter segmentation is based on subscriber attribute
values or measures you create from behavioral data.

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