SFMC Email Specialist Exam UPDATED ACTUAL Questions and CORRECT Answers
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Course
SFMC Email Specialist
Institution
SFMC Email Specialist
SFMC Email Specialist Exam UPDATED
ACTUAL Questions and CORRECT
Answers
Acceptable Spam Report Rate - CORRECT ANSWER- The rate at which you can be
reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per
1,000 emails) will get a warning.
Acceptance Rate - ...
SFMC Email Specialist Exam UPDATED
ACTUAL Questions and CORRECT
Answers
Acceptable Spam Report Rate - CORRECT ANSWER✔✔- The rate at which you can be
reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per
1,000 emails) will get a warning.
Acceptance Rate - CORRECT ANSWER✔✔- The percentage of email messages that are
accepted by the mail server. Just because an email is accepted by the mail server does not
mean it will get to an inbox.
Blacklist - CORRECT ANSWER✔✔- A list that denotes IP addresses as spammer IPs,
impeding email deliverability
Bounce Rate - CORRECT ANSWER✔✔- The rate at which your emails are not delivered.
There are two types of bounces, hard and soft, both of which are defined later in this glossary.
An acceptable bounce rate is less than 5%
Bulk Mail - CORRECT ANSWER✔✔- Large scale email marketing sends in which the same
content goes to a large group of people
CAN-SPAM - CORRECT ANSWER✔✔- Short for 'Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003' - a law that outlines rules for commercial email,
establishes requirements for commercial messages, provides email recipients with the right to
make you stop emailing them and lays out consequences for violations of the Act.
Clicks Per Delivered - CORRECT ANSWER✔✔- A percentage measure of the # of clicks
divided by the # of emails delivered to the intended inbox
Clicks Per Open - CORRECT ANSWER✔✔- A percentage measure of the # of clicks divided
by the # of opens
, CPM (Cost Per Thousand) - CORRECT ANSWER✔✔- CPM commonly refers to the cost
per 1,000 names on a given rental list. For example, a rental list prices at $250 CPM would
mean that the list owner charges $0.25 per email address.
CTR (Click-Through Rate) - CORRECT ANSWER✔✔- The percentage (the # of unique
clicks divided by the # that were opened) of recipients that click on a given URL in your
email
Conversion Rate - CORRECT ANSWER✔✔- The percentage of recipients who respond to
your CTA in an email marketing campaign or promotion. One measure of success
Dedicated IP - CORRECT ANSWER✔✔- Refers to an IP address from which only you send
email
Double Opt-In - CORRECT ANSWER✔✔- Recommended method of building an email list;
requires subscribes to confirm their opt in by clicking a link in a confirmation email or
responding to the confirmation email in some other way
Email Campaign - CORRECT ANSWER✔✔- An email or series of lead nurturing emails
designed to accomplish an overall marketing goal
Email Filter - CORRECT ANSWER✔✔- A technique used to block email based on the
sender, subject line or content of an email
Email Sponsorships - CORRECT ANSWER✔✔- Buying ad space in an email newsletter or
sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into
the body of the email
False Positive - CORRECT ANSWER✔✔- Occurs when a legitimate permission-based email
is incorrectly filtered or blocked as spam
Hard Bounce - CORRECT ANSWER✔✔- Failed delivery of an email due to a permanent
reason like a non-existent, invalid or blocked email address
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