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Exam (elaborations)

DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers

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  • DECA
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  • DECA

DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers Appropriation (Tort) - CORRECT ANSWER- Involves a business or person who uses, without permission, another person's name, likeness, and other unique characteristics for the benefit or gain of the user Torts - CORRECT ANSW...

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  • October 25, 2024
  • 23
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • DECA
  • DECA
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MGRADES
DECA Marketing Cluster UPDATED
ACTUAL Questions and CORRECT
Answers
Appropriation (Tort) - CORRECT ANSWER✔✔- Involves a business or person who uses,
without permission, another person's name, likeness, and other unique characteristics for the
benefit or gain of the user


Torts - CORRECT ANSWER✔✔- Civil wrongdoings that cause harm or injury to another
party


Wrongful Interference (Tort) - CORRECT ANSWER✔✔- Predatory behavior undertaken by
a business to draw either customers or employees away from a competitor


Defamation (Tort) - CORRECT ANSWER✔✔- Making false, malicious statements about a
person or organization


Conversion (Tort) - CORRECT ANSWER✔✔- When personal property is taken from the
owner and given to someone else to use


Corporation - CORRECT ANSWER✔✔- A type of business that is operated by several
people and owned by stockholders


Partnership - CORRECT ANSWER✔✔- A form of business ownership in which the business
is owned by two or more persons


Sole Proprietorship - CORRECT ANSWER✔✔- Form of business ownership in which the
business is owned by one person


Cooperative - CORRECT ANSWER✔✔- Owned and operated by its user-owners to supply
goods and services to its members

,Channel Management - CORRECT ANSWER✔✔- Involves understanding the concepts and
processes needed to identify, select, monitor, and evaluate sales channels


Promotion - CORRECT ANSWER✔✔- Involves understanding the concepts and strategies
needed to communicate information about goods, services, images, and/or ideas to achieve a
desired outcome


Pricing - CORRECT ANSWER✔✔- The marketing function that involves determining and
adjusting prices to maximize return and meet customers' perceptions of value


Product/Service Management - CORRECT ANSWER✔✔- The marketing function that
involves obtaining, developing, maintaining, and improving a product or service mix in
response to market opportunities


Intermediarires - CORRECT ANSWER✔✔- Middlemen and incude sales agents,
wholesalers, and retailers who perform specific functions in the movement of goods form
producers to consumers


Direct Channels of Distribution - CORRECT ANSWER✔✔- Involve producers and either
industrial or ultimate consumers


Green Marketing - CORRECT ANSWER✔✔- Practice of pricing, promoting, and
distributing products in such a way that they do not harm the natural environment


Consumer Protection - CORRECT ANSWER✔✔- Deals with safety features and product
labeling standards that protect the consumer


Social Awareness - CORRECT ANSWER✔✔- The practice of enlightening the community
of business actions to promote social welfare


International Marketing - CORRECT ANSWER✔✔- Marketing goods and services in
foreign countries

, Hidden Complaint - CORRECT ANSWER✔✔- Conceal the real complaint a customer has
by stating another believable but secondary complaint for their dissatisfaction


Sincere Complaint - CORRECT ANSWER✔✔- A complaint when the customer expresses an
honest dissatisfaction


Service Complaint - CORRECT ANSWER✔✔- A complaint which results from poor service



Business Complaint - CORRECT ANSWER✔✔- A complaint in which the customer is
dissatisfied with the business in general


Brand Promise - CORRECT ANSWER✔✔- A business's agreement (spoken or unspoken)
with customers that will consistently meet their expectations and deliver on its brand
characteristics and values


Time Utility - CORRECT ANSWER✔✔- When products are available at the time they are
needed or wanted by customers


Form Utility - CORRECT ANSWER✔✔- Usefulness created by altering or changing the
form or shape of a good to make it more useful to customers


Place Utility - CORRECT ANSWER✔✔- Usefulness created by making sure that goods and
services are available at the place where they are needed or wanted by customers.


Possession Utility - CORRECT ANSWER✔✔- Usefulness created when ownership of a
product is transferred from the seller to the user


Quality Control - CORRECT ANSWER✔✔- Ensuring that products met predetermined
standards for excellence; also part of operations


Purchasing - CORRECT ANSWER✔✔- Acquiring necessary goods and services; part of
operations

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