Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis Chapters 1 - 14, Complete
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis Chapters 1 - 14, Complete
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis ...
Introduction 5
1 Business and management research, reflective diaries and the purpose
yy yy yy yy yy yy yy yy
of this book
yy yy 15
2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding research philosophy and approaches to theory development
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27
5 Formulating the research design yy yy yy 32
6 Negotiating access and research ethics yy yy yy yy 36
7 Selecting samples yy 40
8 Utilising secondary data
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9 Collecting data through observation
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10 Collecting primary data using research interviews and research diaries 54
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively
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13 Analysing data qualitativelyyy yy 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
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4 Additional cases on the companion website
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