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NRF Certification Test WITH 100- SURE ANSWERS
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NRF Certification Test WITH 100- SURE ANSWERS
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EUNICENRF Certification Test WITH 100% SURE ANSWERS
brick-and-mortar the presence of a physical storefront and face-to-face customer experiences
off-price stores that offer an assortment of brand-name merchandise at a significant
closeout stores
discount off the manufacturer's price
commercial cue advertising message that impacts purchase decisions
the customer who spends time searching for the best price or deal on the item she is
comparison shopper
looking to purchase
these stores aim at providing their customers a convenient shopping experience. the
convenience stores general merchandise stores are easily accessible, small in size, with quick shopping
and easy checkout
a company that operates multiple stores under common ownership, and usually has
corporate chain
centralized decision-making
quantifiable information about a customer such as household size, income,
demographics
education, occupation, and place of residence
these stores offer good service and a broad variety and assortment of products of
department stores
mid-to-high quality
salespeople contact customers directly in a convenient location, often at a
direct selling customer's home; demonstrate product benefits; take orders; and deliver the
products or perform the services
discount selling these retailers offer a broad variety of merchandise, limited service, and low prices
the chain of businesses through which a good or service passes until it reaches the
distribution channel
end customer
this buyer is hard to predict or to understand. he shops in many different places and
diverse shopper
is not obviously influenced by any one retail element
e-commerce buying and selling through the internet via an electronic device
this customer usually waits to see what the latest trend will be, and is reluctant to try
follower
new products until friends have done so and reported on them
the license granted to another party to market a company's goods or services in a
franchises
particular territory
1/5
, the monetary value of all the finished goods and services produced within a country
gross domestic product (gdp)
annually
impulse buyer the person who makes quick purchase decisions
independent establishment typically single store or a small, regional chain
innovative customer the buyer who wants to be the first to purchase and own the latest merchandise
manufacturer produces the products
retail operations with customer transactions possible through multiple connected
multi-channel
channels
offer brand name merchandise at a discount. the merchandise typically consists of
off-price retailers
excess inventory, closeouts and irregulars
similar to multi-channel retailing, with the focus on creating a seamless consumer
omnichannel
experiences through any and all shopping channels
outlet stores off prices stores that are owned by the manufacturer or retailer
physical cue a physical need such as hunger or thirst that drives behavior
this customer shops for fun, and therefore shopping does not necessarily mean
recreational shopper
always making a purchase
retailer receives, stores, displays, and presents the products to customers
no matter what format it takes, retailing is the method by which customers acquire
retailing
products and services
decision making based on the suggestion or preference of a friend, colleague, or
social cue
family member
this segment focuses on deep but narrow assortments with a high level of customer
specialty stores
service
stimulus a thing or event that causes a
These stores typically combine a supermarket and a department store, resulting in a
supercenters gigantic retail facility that carries an enormous range of products, from apparel to
groceries to automotive supplies, all under one roof.
supermarkets These stores sell a wide variety of goods including food, alcohol, and medicine.
target market a defined customer who has the need, desire, and ability to buy a retailer's products.
wholesalers who sell products in bulk directly to consumers. these clubs typically
wholesale clubs
require a membership
buys large quantities of products directly from the manufacturer, breaks them into
wholesaler
smaller units, and sells the smaller units to retailers
a structured form of listening and responding that focuses the attention on the
active listening speaker. the listener must take care to attend to the speaker fully, and then repeat, in
the listener's own words, what he or she thinks the speaker has said
benefits advantages or rewards of features
Questions that tend to evoke one-word answers: yes or no. The aim of using closed-
ended questions is to limit talking or to control the direction of conversation, such as
closed-ended questions when you want to narrow the scope of the conversation, elicit specific information,
or close the sale. Closed-ended questions usually begin with words Like do, will,
can, and are
The act of taking care of the customer's needs by providing and delivering
customer service professional, helpful, high quality service and assistance before, during, and after the
customers requirements are met.
2/5
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