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GEB 3213 Exam 2 Trammel Questions with correct Answers
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GEB 3213 Exam 2 Trammel Questions with correct Answers
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GEB 3213 Exam 2 Trammel Questionswith correct Answers
logical iiappeal ii- iiAnswers ii-taps iiinto iia iiconsumer's iidesire iifor iidurability, iiconvenience,
iior iilow iiprices
emotional iiappeal ii- iiAnswers ii-connect iipeople's iidesire iito iibe iirespected, iipraised,
iiremembered, iior iiappreciated ii(usually iiluxury iiitems)
AIDA iiformat ii- iiAnswers ii--used iifor iisales iimessages, iiclaim iirequest, ii& iiproposals
-great iifor iiwhen iithe iiconsumer iihas iinot iirequested iiinformation
-practice iigood iiethics, iidon't iimake iia iipromise iiyou iican't iikeep
A ii-- iigrab iireader's iiattention
I ii-- iiintroduce iiand iiarouse iiinterest iiin iithe iiproduct
D ii-- iicreate iidesire iifor iithe iiproduct iithrough iiclear iievidence
A ii-- iirequest iiaction
how iimany iicentral iiselling iipoints iishould iiyou iihave? ii- iiAnswers ii-three, iino iimore iithan
iifour
incomplete iicomparison ii- iiAnswers ii-deliberate iivagueness iito iimislead iipotential
iiconsumers ii(avoid iithis)
aim iito iiinclude ii- iiAnswers ii-guarantees ii(strengthen iiclaims), iienclosures, iiand
iitestimonials ii(another iipersuasive iistrategy)
things iito iido ii- iiAnswers ii-introduce iiand iicreate iiinterest, iimake iiit iiaction iioriented,
iiassert iicentral iiselling iipoints, iiuse iievidence iito iiconvince, iiwatch iiyour iilanguage, iiaim
iito iiinclude iiguarantees, iienclosures, iiand iitestimonials, iidownplay iithe iiprices, iiand
iirequest iiaction
scarcity iitechnique ii- iiAnswers ii-used iito iishow iithe iiexclusivity iiof iisomething
social iiproof iistrategy ii- iiAnswers ii-offers iithe iitestimonials iiof iipeople iiand/or
iiorganizations iithe iireaders iiwill iirespect
reciprocity iiapproach ii- iiAnswers ii-promises iito iigive iisomething iiback iito iithe iireader iiin
iisome iiway, iishape, iior iiform
marketing iiletters iiin iithe iiUS iivs. iiCanada ii- iiAnswers ii-US:
, -decrease iipower iidistance iibetween iithe iiwriter iiand iireader ii(ex: iidear iifriend... ii[not
iiused iiin iiCanada])
-rhetorical iiappeals iifocus iion iinationalism, iipatriotism, iivanity, iiand iiaesthetics ii
Canada:
-does iinot iiwork iito iireduce iipower iidistance iibut iiinstead iirecognizes iiit
-more iiformal/less iilikely iito iicreate iia iifriendly iirelationship
-rhetorical iiappeals iifocus iimore iion iieconomics
-avoid iiemotionally iisimulating iilanguage iiand iifocus iion iisafety iiand iiconvenience iito
iiestablish iicredibility iiwith iia iireader ii(not iiin iithe iiUS)
basic iimessage iiwriting iistrategies iiin iithe iiUS ii- iiAnswers ii--direct iiapproach iiformat
-gets iito iithe iipoint iiin iithe iifirst iisentence iito iisave iireaders iitime
-efficiency iiand iitime iisaving ii= iibig iicultural iipriorities
-email iiis iithe iifavored iiformat iifor iiinternal iimessages iiwithin iia iicompany iiand iisome
iiinternal iimessages iiuse iia iimemo iiformat
-messages iito iistakeholders iiuse iia iiletter iiformat ii(allows iiproof iito iikeep iion iifile iito
iiincrease iiformality iiand iiprofessionalism)
-value iisincerity iiand iiopenness ii
-favors iilinear iithinking
-low iicontext
good iiletter iiwriting iistandards iiin iithe iiUS ii- iiAnswers ii-clear iicontent, iipositive iitone,
iiand iiproper iiformat
clear iicontent ii- iiAnswers ii-clear iiand iiconcise, iiuse iiactive iivoice iiand iifamiliar iilanguage
iito iilower iifog iiindex
positive iitone ii- iiAnswers ii--establishes iigoodwill iiwith iiyour iireader
-techniques: iiyou iiattitude, iipositive iiemphasis, iiand iireader iibenefits
proper iiformat ii- iiAnswers ii--types: iiblock iiletter, iimodified iiblock, iisimplified iiblock
-spacing iiis iikey iifor iinonverbal iiimpressions
-avoid iijustified iimargins; iithe iiright iimargin iishould iibe iiragged iibecause iithis iiwill
iiimprove iireadability
using iidirect iiapproach iifor iiroutine iimessages ii- iiAnswers ii--direct iiapproach iipattern
iiusing iideductive iilogic iiis iithe iimost iicommon iiform iiused iiin iithe iiUS
-delivering iipositive iior iineutral iinews, iimaking iirequests iiand iiresponding iito iirequests,
iimaking iiclaims iifor iiadjustment iiand iiresponding iito iithose iiclaims, iiplacing iiorders iiand
iiresponding iito iiorders, iimaking iipositive iirecommendations, iiand iicomposing iigoodwill
iimessages
basic iiformat iiof iidirect iiapproach ii- iiAnswers ii--first iiparagraph: iistatement iiin iifirst
iisentence iidescribing iipurpose ii(answers iineed iito iibe iiimmediate)
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