AMA PCM CONTENT MARKETING PRACTICE EXAM 2024|BRAND NEW VERIFIED EXAM QUESTIONS AND CORRECT ANSWERS ALL GRADED A+|LATEST UPDATE
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AMA PCM CONTENT MARKETING PRACTICE EXAM 2024|BRAND NEW VERIFIED EXAM QUESTIONS AND CORRECT ANSWERS ALL GRADED A+|LATEST UPDATE
A/B Testing - ANSWER-comparing two versions of a web page to see which one performs better
Acquisition - ANSWER-channels that site visits come through to ...
AMA PCM CONTENT MARKETING
PRACTICE EXAM 2024|BRAND NEW
VERIFIED EXAM QUESTIONS AND
CORRECT ANSWERS ALL GRADED
A+|LATEST UPDATE 2024-2025
A/B Testing - ANSWER-✔comparing two versions of a web page to see which one
performs better
Acquisition - ANSWER-✔channels that site visits come through to get to your site.
How your visits are acquired
Attribution - ANSWER-✔assigning values to touch points within a users journey to
conversion
Attribution Analysis - ANSWER-✔Attribution Models:
-Last click attribution: measuring success based on click
-View-Through Conversions: when a customer sees an ad and later returns to
complete a conversion on your site
-Wholesome Attribution: all credit to first or last click
-Fractional Attribution: divides credit among clicks
Benchmarking - ANSWER-✔the process of measuring a business's performance
against competitors and industry standards
Bounce Rate - ANSWER-✔the percentage of visitors to a particular website who
navigate away from the site after viewing only one page.
Click Through Rate (CTR) - ANSWER-✔# of users who clicked an ad / by # of
impressions (times the ad was displayed to a user)
The CTR measures the percentage of people who clicked on an ad to arrive at a
destination-site.
, Common Key Performance Indicators (KPI) - ANSWER-✔Tie KPI's to marketing
objectives, align them to business goals, make them measurable and easily
understandable
Good KPI: Increase traffic 5% month over month
Bad KPI: increase traffic each month
Common KPIs:
-online sales: examine conversion rate and cost per acquisition
-Broad Marketing Obj: set a KPI for total revenue and ratio of new to returning
visitors
-Landing page: create a bounce rate KPI
Content Marketing - ANSWER-✔a strategic marketing approach that focuses on
creating and distributing content that is valuable, relevant and consistent
Conversion Rate Optimization (CRO) - ANSWER-✔improving the commercial
returns from a transactional site through increasing conversion to key goals such as
sales, quotes, bookings or leads. Combines customer and competitor research with
evaluation of customer behavior using web analytics and AB/multivariate testing.
Cost per conversion - ANSWER-✔Total cost / Total conversions
How much it costs to acquire each converting customer
Engagement Rate - ANSWER-✔Percentage of people who see a brand post and then
interact with it on social media
Exit Pages - ANSWER-✔Last page accessed during a visit.
The pages on a website that drive customers away
# of exits on a page / total # of page views on that page
Facebook Insights - ANSWER-✔Tracking user interaction on your FB page
Google Adwords - ANSWER-✔Pay to have links and/or ads placed on relevant Web
pages and in search results
Google Analytics - ANSWER-✔Tracks website visits (sessions), where they came
from, what search queries (or keywords) they used, how long they stayed, how many
pages they viewed and what sort of activity they engaged in while on site.
Impressions - ANSWER-✔the number of times an ad is displayed to the user
New/Unique Visitor - ANSWER-✔Unique: # of unduplicated visitors to your
website over the course of a specified time period
New: Users that have had at least 1 session within the selected date range. Includes
both new and returning users
, Pay Per Click (PPC) - ANSWER-✔form of paid digital marketing where advertisers
pay a fee each time their ad is clicked. Highly targeted paid ads that drive traffic to a
landing page where you can generate leads
Payment Metrics - ANSWER-✔Conversions
Conversion Rate
CTR-click thru rate
cost per conversion
Total cost
clicks
Return on Investment (ROI) Analysis - ANSWER-✔Lets you know if money spent
is meeting advertising objectives. ROI: measure of a company's net income divided
by its total asset (ad cost) investment
Search Engine Optimization (SEO) - ANSWER-✔Making improvements on and off
website to gain more exposure in search engine results.
Search engine tries to find/understand all content on internet then quickly deliver
relevant/authoritative results based on phrase search
Keywords = foundation of SEO
Session - ANSWER-✔group of user interactions with your website that take place
within a given time frame.
Social Media Marketing - ANSWER-✔the utilization of social media technologies,
channels, and software to create, communicate, deliver, and exchange offerings that
have value for an organization
Traffic Sources - ANSWER-✔Where did users come from?
Search Engines (Keywords/Queries), Direct, Referrals, Social Media and Email
Marketing
Twitter Analytics - ANSWER-✔This dashboard provides a monthly summary of
your engagement in your Twitter account. It looks at total number of tweets you post,
total impressions, profile visits and mentions
Value per Visit - ANSWER-✔How much is each visit worth?
number of visits divided by total value created
ex: if conversion rate is 4% & average purchase = $100, then the VPV is $4
Web Analytics - ANSWER-✔measurement, collection, analysis and reporting of
web data for purposes of understanding and optimizing web usage.
Brand Management - ANSWER-✔analysis and planning on how a brand is
perceived in the market
Must have good relationship with target audience
, Influencer Strategy - ANSWER-✔a brand forms a partnership with the influencer
wherein the influencer agrees to expose their audience to the brand's messaging or
content.
Crisis Management - ANSWER-✔process by which an organization deals with a
disruptive and unexpected event that threatens to harm the organization or its
stakeholders.
Social Employees - ANSWER-✔use social media tools both for internal workflow
and collaboration purposes and for external engagement with customers, prospects
and stakeholders through social media & content marketing
Viral Marketing - ANSWER-✔digital version of word-of-mouth marketing: videos,
ads, and other marketing content that is so infectious that customers will seek it out or
pass it along to friends
Social Channels - ANSWER-✔Facebook, Twitter, Pinterest, Youtube,Instagram,
Snapchat,
above the fold - ANSWER-✔The content that appears on a screen without a user
having to scroll.
Campaign Development - ANSWER-✔an email sent from a business to one or more
customers or prospects. A successful email marketing campaign will get the recipients
to take action, engage with your business, and help you to get more leads and sales.
1. establish goals
2. build email list
3. select campaign type
4. create campaign
5. measure results
Customer Relationship Marketing (CRM) - ANSWER-✔using information about
customers to create marketing strategies that develop and sustain desirable customer
relationships
Email Blocking - ANSWER-✔Gmail allows you to block specific emails from
contacting you
Email Filter - ANSWER-✔a tool that automatically sorts your incoming email
messages based on specific criteria
Hard Bounce/Soft Bounce - ANSWER-✔Soft: email address was valid and the email
message reached the recipient's mail server.
Hard: email that has been returned to the sender because the recipient's address is
invalid.
House List - ANSWER-✔list of e-mail subscribers that you've built yourself
HTML Newsletters - ANSWER-✔- focus on customers
- include specific content
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