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MNM3709 STRATEGIC MARKETING EXAM LATEST 2024 ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO PASS CONCEPTS International environmental variables - ANSWERPolitical disposition in countries, change in leadership or culture $17.99   Add to cart

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MNM3709 STRATEGIC MARKETING EXAM LATEST 2024 ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO PASS CONCEPTS International environmental variables - ANSWERPolitical disposition in countries, change in leadership or culture

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MNM3709 STRATEGIC MARKETING EXAM LATEST 2024 ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS|ALREADY GRADED A+|GUARANTEED TO PASS CONCEPTS International environmental variables - ANSWERPolitical disposition in countries, change in leadership or culture can increase/decrease economic partic...

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  • October 26, 2024
  • 55
  • 2024/2025
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MNM3709 STRATEGIC MARKETING EXAM LATEST
2024 ACTUAL QUESTIONS AND CORRECT VERIFIED
ANSWERS|ALREADY GRADED A+|GUARANTEED TO
PASS CONCEPTS


International environmental variables - ✔✔ANSWER✔✔Political disposition in
countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world.



Technical environmental variables - ✔✔ANSWER✔✔Speed of change.

Regulating change.

Higher budgets.

Product adjustments versus high research investment.

Limitless innovation.



Social and cultural variables - ✔✔ANSWER✔✔Replacing the traditional
resume' with an in-depth personal brand.



Economic variables - ✔✔ANSWER✔✔Inflation.

People saving less and borrowing more.(savings ratio)

Increase in debt.



Legal environmental variables - ✔✔ANSWER✔✔Employment
laws,international trade regulations and restrictions and any other laws and
regulations in a country.

,Growth share matrix - ✔✔ANSWER✔✔a chart used to describe SBU's based on
their market growth and market share rates.



Dog - ✔✔ANSWER✔✔SBU's with Low market growth, low market share



Cash cow - ✔✔ANSWER✔✔SBU's with Low market growth,

High market share



Problem child - ✔✔ANSWER✔✔SBU's with High market growth, low market
share



Star - ✔✔ANSWER✔✔SBU's with High market growth, high market share



Key barriers to entry - ✔✔ANSWER✔✔Economies of scale.

Government policies.

Strong brand identity.

high switching costs

limited access to distribution channels.

Product differentiation.

likelihood of retaliation from existing industry players.



Porters model - ✔✔ANSWER✔✔Shows competitive structure of an industry.



Market attractiveness variables - ✔✔ANSWER✔✔Competitors, Organizational
resources, Segment size,growth rate,profitability,accessibility and
differentiation.

,RWCSA model - ✔✔ANSWER✔✔Representative weighted competitive strength
assessment model.



Porters variables for categorizing products - ✔✔ANSWER✔✔Competitive
scope and competitive advantage



5 forces of Porters model - ✔✔ANSWER✔✔The threat of new entrants.

The bargaining power of suppliers.

The bargaining power of buyers.

Threats of substitutes.

Industry competitors.



Mitzberg's 5 P's model - ✔✔ANSWER✔✔Looks down and meeting customer
needs



A portfolio analysis - ✔✔ANSWER✔✔a systematic way to analyze the products
and services that make up an organizations business portfolio.




Different strategy levels in an organisation - ✔✔ANSWER✔✔Corporate level
,Business level functional level.



Corporate strategy - ✔✔ANSWER✔✔Overall purpose and scope of the org,
how value can be added.



Business strategy - ✔✔ANSWER✔✔How do we compete in this market
relating to each business unit and product line.

, Functional strategy - ✔✔ANSWER✔✔Supports business level strategy through
marketing,HR,production, info systems and finance functions.



Strategic business unit (SBU) - ✔✔ANSWER✔✔SBU's are distinct business
units set up to handle specific product lines



Environmental variables - ✔✔ANSWER✔✔Demographic

International

Technological

Legal/government

Social and cultural

Economic



Demographic environmental variables -
✔✔ANSWER✔✔Age,race,sex,economic status, level of education, income
level and unemployment.




portfolio analysis methods - ✔✔ANSWER✔✔Growth share matrix - shows
growth of sbu's in market.

(Star, problem child, cow, dog)

Market attractiveness - enterprise strength model.

- weighs market attractiveness variables with enterprise strength variables.

Risk matrix.

Porters 5 forces model.

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