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Extended Summary: Data Analytics for Business Intelligence (1BM110)

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This is an extended summary of all lectures for the course Data Analytics for Business Intelligence (1BM110). This 50-page document (with a clickable table of contents for easier navigation) summarizes the essence of all topics covered in the course (as far as I could imagine when writing it). It i...

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  • October 27, 2024
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  • 2022/2023
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1BM110 - course summary




Table of contents
Lecture 1: introduction
Big data
Business decisions
Business analytics
Data mining
Cross Industry Standard Process for Data Mining (CRISP-DM) framework
Lecture 1: data visualization & preprocessing
Data understanding
Categorical data
Numerical data
Non-numerical data
Misleading visualizations
Data preparation
Data integration
Data cleaning
Data reduction
Data transformation
Lecture 2: supervised learning 1
Introduction to supervised learning
Classification models
K-nearest-neighbour classifier (KNN)
Naïve Bayes classifier
Decision trees
Classification performance measurement
Binary classification
Receiver Operating Characteristic (ROC) curve
Kappa coefficient
Regression models
Linear regression
Regression vs classification
Experimental setup
Lecture 3: supervised learning 2
Support Vector Machines (SVMs)
Non-linear SVMs
Bias-variance trade-off




1BM110 - course summary 1

, Ensemble methods
Bagging
Boosting
Unsupervised learning (clustering)
Clustering
K-means clustering
Hierarchical clustering
Applying clustering algorithms
Lecture 4: temporal data
Grouping sequences & mapping
Mapping methods
Dynamic Time Warping (DTW)
Response features
Markov chains
Maximum likelihood estimation
Association analysis
Lecture 5: neural networks & Deep Learning (DL)
Perceptron & sigmoid neuron
Multi-layer perceptron (multi-layer neural network)
Training neural networks
Gradient descent
Momentum
Regularization
Lectures 6 & 7: Natural Language processing (NLP)
Domain & corpus
Corpus
Pre-processing
Linguistic processing
Knowledge resources
Text representation
Bag-of-Words (BoW) model
n-grams
Linguistic features model vs BoW model
Distributional Semantic Models (DSM)
Supervised NLP tasks
Unsupervised NLP tasks
Lecture 8: eXplainable Artificial Intelligence (XAI)
Interpretability vs explanations
Transparency
White boxes (intrinsically interpretable models)
Model-agnostic explanation methods
Model-specific explanation methods (for DNN)
Evaluation & measures




Lecture 1: introduction
Big data
Volume: quantity of generated and stored data

Variety: type and nature of the data




1BM110 - course summary 2

, Velocity: speed at which the data is generated
and processed




Business decisions
Decision Support System (DSS): computerized program used to support determinations, judgments,
and courses of action in an organization or a business.




Convential decision support: emphasis on deduction.


Business Intelligence (BI): data-driven DSS; methods that facilitate decision-making by integrating
information and processes through tools that transform data into useful and actionable information.




Business intelligence: emphasis on induction.


Business analytics
Descriptive analytics: using data to understand past and current business performance.

Answers questions such as:

What has occurred?

How much did we sell in each region?

What type of customer returns products?

Techniques & methods: reporting, dashboards, summarization, visualization

Segmentation: clustering, associate rules

Predictive analytics: analyzes past performance in an effort to predict the future.

Answers questions such as:

What will occur?

How much will we sell in each region?

Techniques & methods:

Regression & classification




1BM110 - course summary 3

, Text mining

Prescriptive analytics: identifies the best alternatives to minimize or maximize some objective.

Answers questions such as:

What should occur?

How much should we produce to maximize profit?

Techniques & methods: mathematical optimization models, heuristics


Data mining
Data mining: identifying patterns in data.




Examples of data mining.


Real-world data mining:

Too much data → data might be polluted

Unclear which data attributes are important

Results do not make sense

Cross Industry Standard Process for Data Mining (CRISP-DM) framework
Steps in the CRISP-DM framework:

1. Business understanding

2. Data understanding

3. Data preparation

4. Modeling

5. Evaluation

6. Deployment




The CRISP-DM framework.




1BM110 - course summary 4

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