100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
USC BUAD 307 Lars Perner Midterm Questions And Answers Rated A+ $11.99
Add to cart
Quickly navigate to
Preview
  2.  
  3. USC BUAD 307
  4.  
  5. USC BUAD 307

Exam (elaborations)

USC BUAD 307 Lars Perner Midterm Questions And Answers Rated A+
 0 purchase
  • Course
  • USC BUAD 307
  • Institution
  • USC BUAD 307

USC BUAD 307 Lars Perner Midterm Questions And Answers Rated A+ 5 things that marketing does ANS Create, capture, communicate, deliver, exchange Exchanging Value ANS Customer provides the seller compensation in return for getting the product or service What must happen for a deal to go thr...

[Show more]

Preview 2 out of 11  pages

Document information

  • October 28, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • usc buad 307
  • usc buad 307 lars perner midterm questions and ans
  • usc buad 307 lars perner midterm
  • 5 things that marketing does ans create capture

Written for

  • USC BUAD 307
  • USC BUAD 307

Seller

avatar-seller
Labtech

Reviews received

Content preview

USC BUAD 307 Lars Perner Midterm Questions And
Answers Rated A+
5 things that marketing does ANS Create, capture, communicate, deliver, exchange



Exchanging Value ANS Customer provides the seller compensation in return for getting the
product or service



What must happen for a deal to go through? ANS Both sides must value what they get more than
what they give up



Marketing as an exchange ANS Marketing usually involves an exchange between buyers and
sellers or between other parties



Does money always have to be exchanged? ANS No. Goods and services is usually the most
convenient way of trade.



Why is place important for marketing? ANS its where you deliver the value proposition



Starbucks use of data to place new locations ANS Means expanding its storefronts constantly and
opening up in creative locations such as kiosk, baggage claims, etc



Marketing Chain Management ANS Making sure merchandise is produced/distubuted in the right
quantities, locations, time, all while minimizing costs and satisfying customers



Value ANS Reflects the relationship of benefits to costs



Value co creation ANS Fir is no longer the sole provider of value rather the consumer takes an
active role in creating their own value

, Example of value co creation ANS Customizing nike shoes, clients work with financial advisor
to build portfolio



marketing strategy ANS Firms target market, marketing mix, and method of obtaining a
sustainable competitive advantage



4 strategies that focus on aspects of the marketing mix ANS Customer excellence, Operational
excellence, Product excellence, and Locational excellence



Customer Excellence ANS Focuses on retaining loyal customers and excellent customer service



Operational Excellence ANS Achieved through efficient operations and excellent supply chain
and human resource management



Product Excellence ANS Having products with high perceived value and effective branding and
positioning


Locational Excellence ANS Having a good physical location and internet presence



Business Unit Level ANS Managers will have different responsibilities for different areas



Functional Level ANS Allow managers to specialize to increase managerial accountability



Sustainable Competitive Advantage ANS Advantage over the competition that is not easily
copied and can be maintained over a long period of time



Market Segmentation ANS Process of dividing the market into groups of customers with
different needs, wants, or characteristics who therefore might appreciate products or services geared
especially for them

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Labtech. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69252 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$11.99
  • (0)
Add to cart
Added