Foundations of Digital Marketing & E-commerce Exam Questions with Complete Solutions (Rated A+)
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E-commerce
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E-commerce
Foundations of Digital Marketing & E-commerce Exam Questions with Complete Solutions (Rated A+)
What term refers to the buying and selling of goods and services online? - Answers Ecommerce
Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim ...
Foundations of Digital Marketing & E-commerce Exam Questions with Complete Solutions (Rated A+)
What term refers to the buying and selling of goods and services online? - Answers Ecommerce
Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim
of turning them into customers. - Answers Digital marketing
With digital marketing you can reduce expenses by being very specific about serving ads to the right
audiences at the right moments. Which advantage of digital marketing does this represent? - Answers
Cost effective
Which of the following statements regarding working in a marketing career is generally true? - Answers
A digital marketing coordinator and e-commerce analyst often share similar skills.
Which of the following best describes the skill of storytelling as a digital marketer or e-commerce
analyst? - Answers Communicate data insights effectively to engage an audience.
Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work
experience. - Answers Portfolio
Which of the following roles is when you work for a single company to market and sell their products? -
Answers In-house
Which of the following roles is when you partner with companies to fill their digital marketing and
advertising needs? - Answers Agency
Coordinating marketing activities, preparing reports on marketing metrics, and creating customer
personas are tasks typical for which digital marketing role level?
Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.
- Answers -Edit content on a brand's website
-Confirm customer interactions align with business objectives
Beyond an online presence, how can a company stand out from its competitors and reach potential
customers? - Answers With digital marketing
Fill in the blank: A successful digital marketing effort guides all of a company's customer _____? -
Answers interactions
Successful digital marketing allows companies to think strategically about how to reach customers at
what points in the purchasing process? - Answers Before, during, and after a purchase
When beginning a digital marketing effort, what does a company need to research in order to set
meaningful goals and measure success? - Answers Target audience
, Which of the following examples are outcomes of a well-planned digital marketing strategy? Select
three. - Answers Loyalty Trust Awareness
What is the awareness stage of the marketing funnel? - Answers When potential customers encounter
your brand for the first time
What is the first step in making sure that your brand reaches the right audience? - Answers Conducting
research
Which is an awareness tactic that businesses can use to reach customers? - Answers Create ads for
websites, social media, email, or video platforms
What is the goal of the consideration stage of the marketing funnel? - Answers To increase the chances
that a potential customer will make a purchase
Which is a consideration tactic aimed to educate potential customers about a company's offerings? -
Answers Offer engaging, useful content like blog posts, newsletters, or webinars
Imagine that a business builds a strong top-of-funnel marketing strategy. They take advantage of
multiple channels and create a consistent experience across all of them. What outcomes will this
strategy boost? Select two. - Answers -Customer engagement
-Awareness
What is the goal of the conversion stage? - Answers To turn potential customers into buyers
What tactics should a company use to set themselves apart at the conversion stage? - Answers Accurate
product descriptions, a smooth checkout process, and a clear returns policy.
How can a company build customer loyalty? - Answers By creating a great customer experience during
and after purchase, offering rewards programs, or using social media engagement to nurture
relationships with customers on an ongoing basis.
What information should a digital marketer track in order to measure conversion? Select all that apply. -
Answers time to conversion, cost per conversion, and average order size in order to measure
conversion.
Why should a company measure loyalty - Answers -it allows them to assess and refine strategies to keep
customers and save money.
-It reveals where they can manage customer relationships more effectively.
Imagine that a bakery establishes an online presence and posts ads on various social media sites, but
their ads are not attracting new customers. How can digital marketing help the bakery thrive online? -
Answers By helping the bakery reach potential customers
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