Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
2 views 0 purchase
Course
Mass Communication terms
Institution
Mass Communication Terms
Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
Communication - Answers Transmission of a message from a source to a receiver
Feedback - Answers Response
Ecoding - Answers how a message is converted
Decoding - Answers how a message is interpreted
Noise - Answ...
Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
Communication - Answers Transmission of a message from a source to a receiver
Feedback - Answers Response
Ecoding - Answers how a message is converted
Decoding - Answers how a message is interpreted
Noise - Answers Interference
Medium - Answers means of sending information
Mass communication - Answers Process of creating shared meaning between the mass media and their
audience
Inferential feedback - Answers indirect feedback
Cultural definition of communication - Answers Communication is a symbolic process whereby reality is
produced, maintained, repaired, and transformed; James Carey
Culture - Answers the world made meaningful; how the world is through communication
Dominant culture - Answers mainstream culture; culture that holds the majority
Bounded culture - Answers co-cultures; groups with specific, but not dominant cultures
Technological determinism - Answers idea that machines and their development will drive economic and
cultural change
Media Literacy - Answers the ability to comprehend and utilize mass communication
Literacy - Answers the ability to comprehend and utilize a given form of a symbol
Multiple points of access - Answers the access to the different medium
third-person effect - Answers the attitude of how others are influenced by media, but we are not
genre - Answers category; classification of a media in its own style and content
conventions - Answers certain distinctive, standardized style elements of individual genres
production values - Answers a product's value
Media multitasking - Answers simultaneously using many different forms of media
convergence - Answers converging all sorts of media for one product
conglomeration - Answers ownership of smaller non-media companies
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.99. You're not tied to anything after your purchase.
