Mass Communications - ADVERTISING Test Questions with Complete Answers (Already Passed)
3 views 0 purchase
Course
Mass Communications - ADVERTISING
Institution
Mass Communications - ADVERTISING
Mass Communications - ADVERTISING Test Questions with Complete Answers (Already Passed)
Advertising - Answers mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser ...
Mass Communications - ADVERTISING Test Questions with Complete Answers (Already Passed)
Advertising - Answers mediated messages paid for by and identified with a business or institution that
seeks to increase the likelihood that those who consume those messages will act or think as the
advertiser wishes.
Siquis - Answers pinup want ads for all sorts of products and services
Shopbills - Answers attractive, artful business cards
3500 - Answers about how many ads a typical person sees per day
$300 billion - Answers how much advertisers spend a year
The Weekly News - Answers the first newsbook containing ads (1625)
The civil war and the industrial revolution - Answers brought about the expansion of advertising
Volney B Palmer - Answers realized need to reach distant customers, brokered sale of ad space and
invented the Ad Agency
In the 1800s.... - Answers more products and more customers
manufacturers had to differentiate products and brands such as Quaker Oats, Ivory Soap, and Royal
Baking power were born.
Factors that led the industry to set standards - Answers Reaction to abuses of patent medicine
advertisers- fake tonics
Examination of important institutions by muckrakers
Establishment of the FTC in 1914
Monitor and regulate advertising
the eveready hour *1923 - Answers first regularly scheduled program sponsored by a single company
The Hard Sell - Answers direct claims about why consumers NEEDED products
1920s until after WWII.... - Answers programming was produced by Ad Agencies for their clients
War Advertising Counsil
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.99. You're not tied to anything after your purchase.
