Mass Communication Chapter 8 Test Bank Solution Manual (Already Passed)
cool media - Answers communication that demands active involvement from a viewer, listener, or
reader; multi-sensory effect
correlation - Answers occurs when an audience receives facts and usable information from mass media
sources
cultivation Theory - Answers questions how active we actually are when we consume mass
communication
cultural imperialism theory - Answers the practice of mass communication promoting a more powerful
culture over a lesser known or desired culture
entertainment function - Answers function of mass communications that keeps us up to date on the
daily comings and goings of our favorite celebrities
gatekeepers - Answers media executives, news editors, and prominent reporters who direct the flow of
news
global village - Answers the world considered as a single community linked by telecommunications.
high culture - Answers media not produced for the masses, need a knowledge base, and require an
investment of time and money
hot media - Answers high-definition communication that demands little involvement from a viewer,
listener, or reader; single sensory effect
popular culture - Answers culture based on the tastes of ordinary people rather than an educated elite
magic bullet theory (hypodermic needle theory) - Answers mass communication is like a gun firing
bullets of information at a passive audience
mass communications - Answers a process whereby media organizations produce and transmit
messages to large publics and the process by which those messages are sought, used, understood, and
influenced by audience
mass personal communication - Answers traditional mass communication channels are used for
interpersonal communication & mass communication simultaneously
media literacy - Answers an ability to responsibly comprehend, access, and use mass communication in
our personal and professional lives
mobilization - Answers how instant access to media and information enables collective witness to the
same events taking place in real time allowing a large population of people to react to an event
cool media - Answers communication that demands active involvement from a viewer, listener, or
reader; multi-sensory effect
correlation - Answers occurs when an audience receives facts and usable information from mass media
sources
cultivation Theory - Answers questions how active we actually are when we consume mass
communication
cultural imperialism theory - Answers the practice of mass communication promoting a more powerful
culture over a lesser known or desired culture
entertainment function - Answers function of mass communications that keeps us up to date on the
daily comings and goings of our favorite celebrities
gatekeepers - Answers media executives, news editors, and prominent reporters who direct the flow of
news
global village - Answers the world considered as a single community linked by telecommunications.
high culture - Answers media not produced for the masses, need a knowledge base, and require an
investment of time and money
hot media - Answers high-definition communication that demands little involvement from a viewer,
listener, or reader; single sensory effect
popular culture - Answers culture based on the tastes of ordinary people rather than an educated elite
magic bullet theory (hypodermic needle theory) - Answers mass communication is like a gun firing
bullets of information at a passive audience
mass communications - Answers a process whereby media organizations produce and transmit
messages to large publics and the process by which those messages are sought, used, understood, and
influenced by audience
mass personal communication - Answers traditional mass communication channels are used for
interpersonal communication & mass communication simultaneously
media literacy - Answers an ability to responsibly comprehend, access, and use mass communication in
our personal and professional lives
mobilization - Answers how instant access to media and information enables collective witness to the
same events taking place in real time allowing a large population of people to react to an event
