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BMAL-590 Week 1 Section 1 Marketing Exam Questions and Answers
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BMAL-590 Week 1 Section 1 Marketing Exam Questions and Answers
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BMAL-590 Week 1 Section 1 MarketingExam Questions and Answers
Great iiMarketing iiis iibased iion ii- iiAnswers ii-Sound, iilogical iieconomic iiand
iipsychological iilaws iiof iihuman iiand iiorganizational iibehavior.
Marketing iiis: ii- iiAnswers ii-Everywhere, iiencompasses iia iiwide iivariety iiof iipursuits, iiand
iiis iian iiongoing iiprocess.
Marketing iiFramework: ii- iiAnswers ii-5Cs, iiSTP, iiand ii4Ps
5Cs ii- iiAnswers ii-customers
company
context
collaboration
competitors
STP ii- iiAnswers ii-segmentation
targeting
positioning
4Ps ii- iiAnswers ii-product
price
promotion
place
What iiis iimarketing? ii- iiAnswers ii-Marketing iiis iian iiexchange iibetween iia iifirm iiand iiits
iicustomers.
Marketing iican iibe iiinvolved iiin: ii- iiAnswers ii-goods
services ii(hotels iiand iiairlines)
nonprofit iiorganizations ii(organ iidonation)
government iiagencies ii(smoking iicessation)
events ii(baseball iigame)
people ii(political iicampaigns iiand iiathletes)
ideas
companies
industries
experiences ii(ESPN iiZone)
, Marketing iievolution: ii- iiAnswers ii-production iiorientation, iithrough iiselling iiorientation,
iiarriving iiat iithe iicustomer iiorientation
Marketing iiworld ii- iiAnswers ii-customer-oriented iiand iicustomer-empowered iiworld
iiwhere iithe iigoal iiis iito iibuild iiand iimaintain iirelationships iiwith iithe iicustomer
CMO ii- iiAnswers ii-chief iimarketing iiofficers
American iiMarketing iiAssociation iidefines iimarketing iias: ii- iiAnswers ii-the iiactivity, iiset
iiof iiinstitutions, iiand iiprocesses iifor iicreating, iicommunicating, iidelivering, iiand
iiexchanging iiofferings iithat iihave iiclue iifor iicustomers, iiclients, iipartners, iiand iisociety iiat
iilarge
Marketing ii- iiAnswers ii-the iitheory iiand iipractice iiof iiidentifying iineeds iiand iidistributing
iigoods iiin iia iicompetitive iisociety.
Market: ii- iiAnswers ii-the iiaggregate iiof iiall iipeople iior iiorganizations iiwho iihave iia iineed
iifor, iior iiwant, iia iiproduct iior iiclass iiof iiproducts iiand iihave iithe iimoney iito iipay iifor iithem.
iiIt iiis iisometimes iiused iito iimean iia iiplace, iireal iior iivirtual, iiwhere iibuyers iiand iisellers
iimeet iito iibuy iior iisell iigoods.
Classical iiMarketing iiConcept: ii- iiAnswers ii-a iiphilosophy iiwhich iiguides iithe iiattitude iiof
iieveryone iiin iia iifirm iito iistimulate iiand iisatisfy iithe iineeds iiand iiwants iiof iievery
iicustomer.
competitive iimarketing iistrategy: ii- iiAnswers ii-nvolves iiproduct iistrategy, iipricing
iistrategy, iiintegrated iimarketing iicommunications, iichannels, iiand iilogistics iistrategy. iiIt
iineeds iito iioffer iivalue iito iithe iitarget iimarket, iithat iiis iidefined iiby iimarketing, iiso iithat
iithe iibusiness iimay iifocus iion iithose iiselected iimarkets
5Cs ii(expanded) ii- iiAnswers ii-Customers: iiWho iiare iithey? iiWhat iiare iithey iilike? iiDo iiwe
iiwant iito iidraw iidifferent iicustomers?
Company: iiWhat iiare iiour iistrengths iiand iiweaknesses? iiWhat iicustomer iibenefits iican
iiwe iiprovide?
Context: iiWhat iiis iihappening iiin iiour iiindustry iithat iimight iireshape iiour iifuture
iibusiness?
Collaborators: iiCan iiwe iiaddress iiour iicustomers' iineeds iiwhile iistrengthening iiour
iibusiness iito iibusiness ii(B2B) iipartnerships?
Competitors: iiWho iiare iithe iicompetitors iiwe iimust iiconsider? iiWhat iiare iitheir iilikely
iiactions iiand iireactions?
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