BUSI 3250 Review Exam Questions and
Answers
In the initial market screening process, we look for what kind of potential? - Answer-
basic needs potential
Consumer market products require less adaptation than industrial products? - Answer-
False (they require more adaptation)
Change product and change the message - Answer-dual adaptation
________ is subjective and interpretive - Answer-Cultural forces (4th Screening)
Who is the world's largest cinema ad market? - Answer-China
What is the ultimate goal of supply chain? - Answer-to reduce inventory
What percent of the Ex-Im bank's transactions in 2016 supported US small businesses -
Answer-90%
Which of the following is a main reason companies do not export? - Answer-Reluctance
to embark on a new, unknown operation.
Since the crash of 2008, _____________ laws have been on the rise. Typically seen in
automotive, oil and gas, and energy. - Answer-local content laws
4Ps are also known as what? And are made up of product, place, price, promotion -
Answer-Marketing Mix
__________ is the opposite of freight forwarders? - Answer-customhouse brokers
Is there a cost advantage to locating 3D printers abroad? - Answer-No (False, there is
not)
In regard to product design, ____________ is important for storage, function, and
transportation - Answer-package
Which is one of the most serious challenges faced by manufacturers on a day to day
basis? - Answer-Supply chain disruptions
seller clears the goods for export and places them by the ship, risk passes at rail -
Answer-FAS
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