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ESB V.2 DOMAIN 2 MARKETING & SALES TEST QUESTIONS AND ANSWERS
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ESB V.2 DOMAIN 2 MARKETING & SALES TEST QUESTIONS AND ANSWERS...
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ESB V.2 DOMAIN 2 MARKETING & SALESTEST QUESTIONS AND ANSWERS
Acquisition costs.
The expense incurred by a firm in connection to the efforts required to acquire a
new customer.
Customer Acquisition Costs (CAC)
The full expense of obtaining a new customer.
Customer Retention refers to a company's methods for retaining current
customers.
The Chamber of Commerce
A local agency that provides information about participating local companies.
Demographics
Statistical data (e.g., education, employment, income) pertaining to specific
groups within a population.
Marketing is a way for businesses to communicate with customers and promote
their products or services.
Marketing Plan
A written plan outlining a company's marketing strategy.
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