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BUSML 3250 Chapter 17 Exam Questions and Answers
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BUSML 3250 Chapter 17 Exam Questions and Answers
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BUSML 3250 Chapter 17 ExamQuestions and Answers
direct and digital marketing - Answer-engaging directly with carefully targeted individual
consumers and customer communities to both obtain an immediate response and build
lasting customer relationships
digital and social media marketing - Answer-using digital marketing tools such as Web
sites, social media, mobile apps and ads, online video, e-mail, and blogs that engage
consumers anywhere, anytime via their digital devices
multichannel marketing - Answer-marketing both through stores and other traditional
offline channels and through digital, online, social media and mobile channels
online marketing - Answer-marketing via the Internet using company Web sites, online
ads and promotions, email, online video, and blogs
Marketing Web site - Answer-a Web site that engages consumers to move them closer
to a direct purchase or other marketing outcome
branded community website - Answer-a website that presents brand content that
engages consumers and creates customer community around a brand
online advertising - Answer-advertising that appears while consumers are browsing
online, including display ads, search-related ads, online classifieds, and other forms
email marketing - Answer-sending highly targeted, highly personalized, relationship-
building marketing messages via email
spam - Answer-unsolicited, unwanted commercial email messages
viral marketing - Answer-the digital version of word-of-mouth marketing: videos, ads,
and other marketing content that is so infectious that customers will seek it out or pass it
along to friends
blogs - Answer-online journals where people and companies post their thoughts and
other content, usually related to narrowly defined topics
social media - Answer-independent and commercial online communities where people
congregate, socialize, and exchange views and info. can be very cost effective
mobile marketing - Answer-marketing messages, promotions, and other content
delivered to on-the-go consumers through mobile phones, smartphones, tablets, and
other mobile devices
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