Exam (elaborations)
BUSML 3250 Chapter 12 Exam Questions and Answers
- Course
- Institution
BUSML 3250 Chapter 12 Exam Questions and Answers
[Show more]
Content preview
BUSML 3250 Chapter 12 ExamQuestions and Answers
value delivery network - Answer-a network composed of the company, suppliers,
distributors, and, ultimately, customers who partner with each other to improve the
performance of the entire system in delivering customer value
marketing channel (distribution channel) - Answer-a set of interdependent organizations
that help make a product or service available for use or consumption by the consumer
or business user
channel level - Answer-a layer of intermediaries that performs some work in bringing the
product and its ownership closer to the final buyer
direct marketing channel - Answer-a marketing channel that has no intermediary levels
indirect marketing channel - Answer-a marketing channel containing one or more
intermediary levels
channel conflict - Answer-disagreements among marketing channel members on goals,
roles, and rewards - who should do what and for what rewards (horizontal
conflict=among firms at the same level of the channel, vertical conflict=between different
levels of the same channel)
conventional distribution channel - Answer-a channel consisting of one or more
independent producers, wholesalers, and retailers, each a separate business seeking to
maximize its own profits, perhaps even at the expense of profits for the system as a
whole
vertical marketing system (VMS) - Answer-a channel structure in which producers,
wholesalers, and retailers act as a unified system. one channel member owns the
others, has contracts with them, or has so much power that they all cooperate
corporate VMS - Answer-a vertical marketing system that combines successive stages
of production and distribution under single ownership--channel leadership is established
through common ownership
contractual VMS - Answer-a vertical marketing system in which independent firms at
different levels of production and distribution join together through contracts
franchise organization - Answer-a contractual vertical marketing system in which a
channel member, called a franchisor, links several stages in the production-distribution
process
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83637 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now