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BUSML 3250 Chapter 2 Exam Questions and Answers $8.49   Add to cart

Exam (elaborations)

BUSML 3250 Chapter 2 Exam Questions and Answers

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  • Course
  • BUSML 3250
  • Institution
  • BUSML 3250

BUSML 3250 Chapter 2 Exam Questions and Answers

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  • October 29, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BUSML 3250
  • BUSML 3250
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lectknancy
BUSML 3250 Chapter 2 Exam Questions
and Answers
Strategic planning - Answer-process of developing and maintaining a strategic fit
between the organization's goals and capabilities and its changing marketing
opportunities

Mission statement - Answer--statement of the organization's purpose
-what it wants to accomplish in the larger environments

Business portfolio - Answer-collection of businesses and products that make up the
company

Portfolio analysis - Answer-process by which management evaluates the produces and
businesses that make up the company

Product/market expansion grid - Answer-portfolio planning tool for identifying company
growth opportunities through market penetration, market development, product
development, or diversification

Market penetration - Answer-company growth by increasing sales of current products to
current market segments without changing the product

Market development - Answer-company's growth by identifying and developing new
market segmentation for current company products

Product development - Answer-company growth by offering modified or new products to
current market segments

Diversification - Answer-company growth through starting up or acquiring businesses
outside the company's current products and markets

Value chain - Answer-series of internal departments that carry out value-creating
activities to design, produce, market, deliver, and support a firm's products

Value delivery network - Answer-network made up of the company, its suppliers,
distributors, and customers who partner with each other to improve the performance of
the entire system

Marketing strategy - Answer-marketing logic by which the company hopes to create
customer value and achieve profitable customer relationships

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