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BUSML 3250 Final – Ch 10,18,20 Exam Questions and Answers
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BUSML 3250 Final – Ch 10,18,20 Exam Questions and Answers
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BUSML 3250 Final – Ch 10,18,20 ExamQuestions and Answers
1. ________ from the manufacturer or service provider is the set of firms that supply the
raw materials, components, parts, information, finances, and expertise needed to create
a product or service.
a. Downstream
b. Upstream
c. Separated
d. Congruous
e. None of the above - Answer-Upstream (b)
2. A partnership of suppliers, distributors, and customers designed to improve the
performance of the entire system is referred to as ________.
a. value delivery network
b. channel of distribution
c. supply chain
d. demand chain
e. none of the above - Answer-Value delivery network
3. A company's channel decisions not only impact distribution, but also directly affect
every other ________.
a. channel member
b. marketing decision
c. customer's choices
d. employee in the channel
e. competitor's actions - Answer-Marketing decision (b)
4. Distribution channel decisions often involve ________ with other firms.
a. short-term commitments
b. long-term commitments
c. major problems
d. financial losses
e. disagreements - Answer-Long-term commitments (b)
5. The major reason that producers benefit from using intermediaries is because they
________.
a. offer greater efficiency in making goods available to target markets
b. operate less expensively
c. save a lot of work
, d. are generally backlogged with orders
e. tend to store products for longer than a couple of days - Answer-Offer greater
efficiency in making goods available to target markets (a)
6. All of the following are key functions that intermediaries play in helping to fulfill a
completed transaction EXCEPT ________.
a. physical distribution
b. promotion
c. product assessment
d. risk taking - Answer-Product assessment (c)
7. The marketing term that describes the number of intermediary levels is called the
________ of a channel.
a. depth
b. complexity
c. involvement
d. length
e. width - Answer-Length (d)
8. Two of the concerns that a producer of goods, would face with a greater number of
channel levels are ________ and greater channel complexity.
a. less profit
b. less control
c. more potential ideas
d. higher taxes
e. none of the above - Answer-Less control (b)
9. Historically, conventional channels have lacked the leadership to ________.
a. assign channel member roles and attain efficiency
b. attain efficiency and assign member roles
c. assign member roles and manage conflict
d. all of the above
e. none of the above - Answer-Assign member roles and manage conflict (c)
10. By definition, a conventional distribution channel consists of one or more
independent producers, wholesalers, and ________.
a. products
b. retailers
c. contracts
d. competitors
e. merchants - Answer-Retailers (b)
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