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AIPMM Tests Questions And 100% Correct Answers (A+)
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AIPMM Tests Questions And 100% Correct Answers (A+)Go To Market is a major decision point in the phase/gate model - Answer True
The PEST Analysis includes political, economic, social, and technological factors -
Answer True
A sign, symbol, design or combination of these is known as a ____.
A. Company Identifier
B. Brand
C. Marquee
D. Trademark - Answer Brand
Product Management is the process of all of the following except:
A. Conceiving
B. Delivering
C. Servicing
D. Planning - Answer Servicing
Which of the following is NOT a type of product launch?
A. Soft
B. Full-Scale
C. Minimal
,D. Web 2.0 - Answer Web 2.0
Printed material that is on or with the package is ____.
A. Creative Labeling
B. Competitive
C. None of the above
D. Innovative labeling - Answer None of the above
Define Variability - Answer Quality of services depends on who provides them along with
when, where, and how they are provided
Inseparability defined Services cannot be separated from providers
Researching is a plan of action grounded in reality - True
Which of the following are the trait(s) of a convenience product - Purchased frequently
and immediately, low priced
The product lifecycle order is conceive, develop, plan, qualify, deliver, launch, and
retire - False
What is the sequence of the product life cycle? -Answer Conceive, Plan, Develop,
Qualify, Launch, Maximize, Retire
What type of qualitative research question answers "how is the product used?" -Answer
Observation
All of the following are characteristics of a specialty product except.
, A. High price
B. Special purchase efforts
C. All of the above is correct, and represents characteristics of a specialty product
D. Few purchase locations
E. Brand identification Question All of the options are characteristics of a specialty
product
When developing a roadmap a good question to ask is "what level of detail is needed?" -
True
Choose which product mix decision answers this question:
How many products does a firm offer in each of its product lines?
A. Length
B. Depth
C. Coherence
D. Width/Breadth Question Length
What are the five major activities in Porter's Value Chain Model?
A. Outbound Logistics
B. Service
C. Market Research
D. Inbound Logistics
E. Operations
F. Marketing and Sales - Answer Outbound Logistics
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