CPTC - VISUAL COMMUNICATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
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Course
CPTC
Institution
CPTC
CPTC - VISUAL COMMUNICATION EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED LATEST UPDATE
Principles of Design
Balance, alignment, grouping, consistency, and contrast
Balance
Principle of design in which the document looks balanced left to right and top to bottom.
Alignment
Prin...
Balance, alignment, grouping, consistency, and contrast
Balance
Principle of design in which the document looks balanced left to right and top to bottom.
Alignment
Principle of design in which images and words on the page are aligned to show the
document's structure, or hierarchy
Grouping
Principle of design in which related images and words are placed near each other on
the page.
Consistency
Principle of design in which in which design features in the document are used
consistently, so the document looks uniform.
Contrast
Principle of design in which items in the docuemnt that are differenct look significantly
different.
Principle of consistency
, Headings should be predictable, pages should follow the same grid, lists should use
consistent bulleting or numbering schemes, and page numbers should appear in the
same place on each page.
Principle of balance
The weight of the items on a page, a grid helps balance layout.
Principle of alignment
Helps readers search out a visual relationship with the items on the page.
Principle of grouping
Using "white space" to frame items on the page - considering the margins of the
document, the space around a list, the area between an image and the body text and
the space between two paragraphs. Use headings to define the structure of the
document.
Principle of contrast
Make the items look distinct and different, adding energy and sharpening boundaries.
Culturally deep document
The document is designed to use the language, symbols, and conventions of the target
culture to reflect readers' design preferences and expectations.
Culturally shallow
The document is designed using Western design conventions, but adjusted to reflect
some of the design preferences of the cultures in which they will be used. The
document avoids cultural taboos. Used to accommodate a variety of cultures.
Culturally shallow design considerations
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