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Marketo Certified Expert Questions and Answers | Already Passed
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Marketo Certified Expert Questions and Answers | Already Passed
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Marketo Certified Expert Questions and Answers| Already Passed
A marketer would like to know which emails have opted out of emails. Which system smart
list would give them the information - ✔✔Unsubscribed leads
Which statement is true regarding an anchor entry? - ✔✔It is used as a reference
when rescheduling all entries in a program
Progressive profiling - ✔✔is used to capture additional new information for a lead
Which of the following reports will show you conversion percentages based off a form fillout? -
✔✔Landing Page Performance Report
Which element CANNOT be dragged into a landing page? - ✔✔Section
What information is NOT displayed on the Email Send Program dashboard - ✔✔Soft Bounces
When merging records, which of the following is true - ✔✔The lead selected by the user
will remain
,In order for an email to be used in a smart campaign - ✔✔It must be approved
In which section of Admin will you find the ability to create a custom tab on the lead record -
✔✔Field Management
Your CRM administrator has asked for a list of all the field names in Marketo. How do you
provide this information? - ✔✔Export it from the field management section inside the
Admin area
To include information about an archived email in a report, you must do which of the following -
✔✔Include it as a filter under the setup section of the report, using the email performance report
Which of the following is a valid type of token? - ✔✔Date, Text, Score
If you want to figure out how many people converted on a Marketo landing page, which report
would you use? - ✔✔Landing page performance
What is the size limit for images and files uploaded to Marketo? - ✔✔50 MB
If you set up tokens at the folder level, what type of tokens will you see on any program within
the folder? - ✔✔Local Token, Inherited Token
, To filter an Email Performance Report to show only activity from people in California,
where would you change the settings? - ✔✔Smart List
Which of the following changes can NOT be made in a view within Marketo - ✔✔Share a view
Which of the following type of smart campaigns listens for an action, then runs when that action
occurs? - ✔✔Trigger
Why can asset names be re-used in different Marketo Programs? - ✔✔The program name is
pre-pended to every asset
Tags are used - ✔✔To further categorize programs or program types
When creating email templates which of the following do you need? - ✔✔at least
one mktEditable DIV with a unique ID
What always precedes the name of a program local token? - ✔✔my
Which of the following are flow actions in a Smart Campaign? - ✔✔Change, Score, wait,
send email, change data value
Which social networks can be used to automatically fill out a form? - ✔✔LinkedIn,
Facebook, and Twitter
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