Which folder in the Design Studio do uploaded images and assets go? - ✔✔Images and
Files folder
Which statement is true regarding an anchor entry? - ✔✔It is used as a reference
when rescheduling all entries in a program
Which of the following channel types would you use if creating a new program for lead nurture?
- ✔✔Engagement
When would you use a static list? - ✔✔When you want to import leads form another system
When adding filters to a Smart List, which feature allows you to control how they are applied?
- ✔✔Smart List Rules Logic
When editing a channel, you see the same number associated with two Program statuses:
REJECTED 30 | WAIT LISTED 30. Which does this imply? - ✔✔A change program status
flow step will allow a lead to move between the two statuses at any time.
,The Assets tab of a program allows you to: - ✔✔View all local program assets at a glance
How do you add an additional Tag Value to an existing Tag Type? - ✔✔Go to Admin > Tags
> New > Add New Tag Value
The Remove from Flow action is used to: - ✔✔Stop a lead from progressing in a
Smart Campaign
Which of the following describes a Static List? - ✔✔A container for a set of leads
What is an email auto response? - ✔✔A trigger campaign email sent in response to a
specific action.
A marketer wants to manually upload a list of leads in Marketo. What list format should they
use? - ✔✔CSV (Comma separated values)
Which of the following is an add choice in the send email flow step in a Marketo Campaign? -
✔✔Random sample
When sending an HTML email, it is best practice to do which of the following? - ✔✔Create
a text version
, A marketer has created the following smart list WEB PAGE: IS BLOG.MARKETO.COM.
Which leads will the smart list include? - ✔✔All known leads that visted blog.marketo.com.
Which of the following is NOT a good use of the Change Data Value flow actions in marketo? -
✔✔Clean up of duplicate records
Why can asset names be reused in different Marketo programs? - ✔✔The program name is
pre pended to every asset.
A marketer wants to personalize a landing page, which of the following should he/she use? -
✔✔Tokens
If you want to see anonymous visitors to your websites, which of the following report would
you run? - ✔✔Web page activity report
A marketer only wants to ask US leads for their state on a form, which functionality
should he/she use? - ✔✔Visibility rules
Which of the following is one way a lead can become known to marketo? - ✔✔The lead fills
out a marketo form.
A marketer wants to use tokens to add more personalized text to a landing page. How can the
marketer do this? - ✔✔By selecting New token in the Property Sheet
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