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CGCM Marketing Management - Study Guide (Answered) 2024/2025.
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CGCM Marketing Management - Study Guide (Answered) 2024/2025.
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CGCM Marketing Management - Study Guide(Answered) 2024/2025.
average pricing
pricing that is calculated by taking the total cost for a given period divided by the quantity sold in
that period to set a price.
BCG Matrix
a growth/share matrix created in 1968 by the Boston Consulting Group to help organizations analyze
business units and product lines
brand
The identity of a specific product, service, or business.
business intelligence
information collected by an organization on customers, competitors, products , processes, or
services.
buyer behavior
the way individuals behave in a purchasing situation.
cash cow
as part of the BCG matrix, a product or a business unit that generates unusually high profit margins
that it is responsible for a large amount of a company's operating profit. This profit far exceeds the
amount necessary to maintain the business, and the excess is used by the business for other
purposes.
competitive analysis
analyzing a competitor's strategies, capabilities, prices and costs.
copyright
the exclusive right of a creator to reproduce, publish, perform, display or sell his or her own works.
core competencies
skills or knowledge sets that enable a company to provide the greatest level of value to its
customers. Factors that a business sees as being central to the way it works and is not easy for
competitors to imitate.
cost-plus pricing
the simplest pricing method. The firm calculates the cost of producing the product and adds on a
percentage (profit) to that price to give the selling price.
culture
behavioral patterns and values that characterize a group such as consumers in a target market.
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