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LSUS MBA 703 Module 1 with complete verified solutions.
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LSUS MBA 703 Module 1 with complete verified solutions.
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LSUS MBA 703 | Module 1with complete verified
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False, they're ranked 15th.
T or F; The United States is in the top 10 in home broadband access.
True
T or F; Many of the world's most successful technology firms were created
by young people.
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Technology Firm
Term; An organization that has had tremendous impact on consumers and
businesses across industries.
Microsoft (Bill Gates), Dell (Michael Dell), Facebook (Mark Zuckerberg),
Apple (Steve Jobs), LinkExchange (Tony Hsieh), Google (Sergey Brin, Larry
Page), Amazon (Jeff Bezos).
List; Examples of technology Firm.
Moore's Law in IS
,Term; The idea that as computing becomes faster and cheaper, it will
permeate all aspects of our life.
Software as a Service
Term; SaaS
True
T or F; No matter what field you are in, your career will be shaped by the
forces of technology.
False, they all are impacted by some degree.
T or F; there are only a handful of managerial disciplines today that aren't
impacted by technology.
False, they is a constant creation of new firms
T or F; Tech firms only have a dozen new firms on the market each year.
Initial Public Stock Offerings
Term; IPO
Technology
FIB; __________ is considered an opportunity catalyst and disruptive wealth
destroyer.
Lending capital, evaluating investments of a tech firm, managing
portfolios.
Short; How do finance careers interact with tech firms?
True
T or F; Modern finance wouldn't exist with out tech.
- Digital Transfers instead of in-person
- Real time, Online stock exchange
- Protection through IT security
Short; How has tech changed the way finance works globally?
Sarbanes-Oxley Act
Term; A law passed by Congress that requires the CEO and CFO to certify
that their firm's financial statements are accurate. Pushing accounting and
technology to work hand in hand.
True
T or F; all major accounting firms have a secondary tech-focused
consulting practice.
, True
T or F; accounting firms secondary tech-centric consulting firms have out
grown their parent company.
False, They're strong similarities between auditing and information
security/privacy.
T or F; there are few similarities between auditing skills and the skills
needed in tech-based disciplines.
False, the skill set in today's marketing world is vastly different than
previous generations.
T or F; while technology has advanced the marketing landscape, the base-
skills are not much different from previous generations.
- Tracking and monitoring the online consumer experience
- Tailored shopping experience
- Algorithmic marketing (right product, right place, right time)
- Meta data tracking
- Immediate feedback/assessment from failures
- Data analytics from shopping patterns
List; Ways technology has shaped marketing.
True
T or F; most firms are shifting from traditional marketing media to digital
marketing because it is easier to track it's return value.
Iphone/Apps
FIB; __________ has emerged as a channel capable of reaching over 75
million consumers due to it's location-based messages and services.
Including cashless payments.
Social Media
FIB; _________ makes it possible to benefit or harm a firm through influence
of its customers.
SEM - Search Engine Marketing
SEO - Search Engine Optimization
CRM - Customer Relationship Management
Term; SEM, SEO, CRM
1. Search Engine Marketing
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
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