Mass Communication Vocabulary Exam Questions with Complete Solutions (Rated 100%)
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Mass Communication Vocabulary
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Mass Communication Vocabulary
Mass Communication Vocabulary Exam Questions with Complete Solutions (Rated 100%)
affordances - Answers the technical features of communication channels that allow their users to perform useful functions
analog - Answers communication uses continuously varying signals corresponding to the light o...
Mass Communication Vocabulary Exam Questions with Complete Solutions (Rated 100%)
affordances - Answers the technical features of communication channels that allow their users to
perform useful functions
analog - Answers communication uses continuously varying signals corresponding to the light or sounds
originated by the source
asynchronous - Answers media are not consumed simultaneously by all members of the audience
blog - Answers short for Web log; commentary addressed to the Web audience; similar to an online
opinion journal
channel - Answers an electronic or mechanical system that links the source to the receiver
communication - Answers an exchange of meaning
convergence - Answers the integration of mass media, computers, and telecommunications
copyright - Answers the legal right to control intellectual property
digital - Answers computer-readable information formatted in 1s and 0s
digital divide - Answers the gap in Internet usage between rich and poor, Anglos and minorities
gatekeeper - Answers those who will decide what will appear in the media
information society - Answers the exchange of information is the predominant economic activity
information worker - Answers one who will create, process, transform, or store information
interactive - Answers communication uses feedback to modify a message as it is presented
mass communication - Answers one-to-many, with limited audience feedback
mediated - Answers refers to communication transmitted through an electronic or mechanical channel
narrowcasting - Answers targets media to specific segments of the audience
net neutrality - Answers users are not discriminated against based on the amount or nature of the data
they transfer on the Internet
social media - Answers media whose content is created and distributed through social interaction
Source-Message-Channel-Receiver (SMCR) - Answers model of mass communication describes the
exchange of information as the message passes from the source to the channel to the receiver, with
feedback to the source
, Telecommunications Act of 1996 - Answers federal legislation that deregulated radio ownership rules
and the communications media; opened the U.S. telecommunications industry to competition
barriers to entry - Answers obstacles companies must overcome to enter a market
copyright royalty fee - Answers payment for use of a creative work
critical studies - Answers examines the overall impact of media
culture - Answers a group's pattern of thought and activity
diffusion - Answers the spread of innovations
duopoly - Answers exists when two companies dominate a market
economics - Answers studies the forces that allocate resources to satisfy competing needs
economies of scale - Answers result when unit costs go down as production quantities increase
genre - Answers a distinctive style of creative work; also used to represent different types or formats of
media content
hegemony - Answers the use of media to create a consensus around certain ideas, so that they come to
be accepted as common sense
law of supply and demand - Answers describes the relationship among the supply of products, prices,
and consumer demand
marginal costs - Answers the incremental costs of each additional copy or unit of a product
media literacy - Answers learning to think critically about the role of media in society
monopoly - Answers the domination of a market by a single
oligopoly - Answers the domination of a market by a few firms
political economy - Answers analyzes patterns of class domination and economic power
popular culture - Answers made up of elements mass-produced in society for the mass population
profits - Answers what is left after operating costs, taxes, and paybacks to investors
technological determinism - Answers explains that the media cause changes in society and culture
theories - Answers general principles that explain and predict behavior6
almanac - Answers a book-length collection of useful facts, calendars, and advice
audience - Answers the number of readers of a magazine
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