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Hootsuite Social Marketing Certification Exam Questions And Answers (A+)
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Hootsuite Social Marketing Certification Exam Questions And Answers (A+)...
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Hootsuite Social Marketing Certification ExamQuestions And Answers (A+)
When you write the bio of a social profile, remember that only the first ____________ will
appear to customers in search engine results, so be sure to give the most key
information upfront. - Answer 140 characters
Private Twitter Lists are an awesome way to ___________. - Answer Keep up with
competitors' content without publicly following them
Which of the following features of Facebook Page would you use if you wanted to let
your followers take an action to Shop Now, Sign Up, or Contact Us. - Answer
Call-to-Action Button
Which of the following area(s) of Instagram allows you to include clickable links -
Answer Website field
Instagram doesn't have many formatting options in-app, but there is a workaround for
adding line breaks to your bio description to make it easier to read. What does the
following describe? Answer Draft your bio using the 'notes' app on your device then
paste your formatted copy into the bio field.
When optimizing your YouTube page, use _________________for collocating relevant
videos so viewers progress naturally from video to video, thus creating more views
through their session. - Answer Playlists
Social media goals should: - Answer follow the S.M.A.R.T framework - Specific,
Measurable, Achievable, Resourced, Time-bound.
Explain your budget to the powers that be: Highlight two things: first, show the ROI from
this past year; second:
, - Answer Explain the value in initiatives, campaigns and goals for the upcoming year.
Social media tactics typically fit into 3 buckets:
- Answer Paid, Owned, Earned
Paid tactics are becoming increasingly important, not only because of the death of
organic views but also due to the overall rise in volume of content being published on
social channels. - Answer Paid tactics
True or False: Brand voice/persona should be developed after your social strategy has
been implemented for 6 months to see what kind of voice/persona occurs naturally. -
Answer False
What part of a Crisis Management Plan describes how to take action once it has been
determined an issue or crisis has been identified?
Note: it also includes how the members of the staff on the team needs to be engaged, at
what point the publication needs to be stopped, and who determines when a crisis is
resolved and normal social media operation can be resumed? - Decision tree
Brand Advocacy programs should include 4 elements: Program objectives, selection
criteria, a strategy for onboarding and last but not least ____________. - Answer Strategy
for ongoing engagement
Type of Engagement
There are four different types of engagement: (1) conversations about shared content,
(2) customer service questions, (3) responses to positive/negative sentiment and (4)
proactive engagement.
To build your community in Twitter, we encourage you to: - Reply Join in the
conversations about your subject area and follow people whose concerns are aligned
with what the community can provide.
_______________ work best for communities where members include experienced
practitioners and professionals who are willing and able to share expertise. - Answer
LinkedIn Groups
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