Hootsuite Social Marketing Certification, MKTG FINAL Exam Questions
And Answers 100% Pass
A plan for on-going engagement - Answer brand advocacy programs should include 4
components: program goals, criteria for selection, a plan for onboarding and finally
brand affection - Answer Suppose you are evaluating a customer of your company as a
potential brand advocate. Beyond the three r's what is one other criteria you could
utilize to determine whether this individual would serve as a good representative for
your organization?
Created-Answer shared content falls into two major categories, being: curated, which is
content pulled from sources you trust within your industry, and ___, which is created in
your organization such as things like blog articles, white papers, inforgraphics, guides,
and visuals.
a consistent length and production value - Answer when planning your youtube upload
schedule, stick to ____ _____, and a predictable upload schedule so your viewers know
exactly when to expect your next video and what to expect
facbook gropus - Answer when creating a paid facebook ad, which of the following is
not an available placement option
'objective' - When buying an ad for instagram or facebook, begin by selecting the _____
that best suits your business goals
photos in which your organization has been tagged - To make sure your brand is being
represented as positively as possible on instagram and to discover content from your
customers you should be monitoring _____
website field - Instagram lets you attach clickable links in the following area(s)
,a video campaign through google ad expereince - What of the following would you select
to place a video over YouTube videos?
allow auto-publishing of a 60-second preview of the video in your feed - Answer you
have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags
in the description to support discoverability. what's another tactic you could have used
to surface this video to your followers
SEO-friendly - Answer When optimizing your social media profiles, make sure to include
consistent business description across all channels. Brainstorm a few key and _________
keywords that describe your company and include them into the copy of your about
sections
Prospecting Strategy for Sales Leads - Answer Which of the following is NOT a part of a
social media strategy?
50-60 characters -Answer research shows that most facebook users are mobile, and
engagement drops dramatically with longer posts. rule of thumb you should aim to write
posts that are about
community members can pipe in with an answer, thereby reducing the resources you
devote to customer support - When you have built a community that knows your brand
and your products inside and out, it can become self-policing. That is, if a question
arises
Geo-targeted posts and tweets - Which of the following does NOT constitute an
engagement when building community?
A question sticker or a poll - for what purpose, if creating an Instagram Story, would that
feature be the best to use?
A strong way to build your community - If the answer is through partnerships with
, complementary businesses whose audience shares values similar to yours, then
Leading lines When you shoot for your social channels, you add depth to a picture by
leading the eye of the viewer into one single spot through a pathway either designed by
roads, buildings, or bridges. The best term that can describe this is
Tap on your subject and move the on-screen exposure slider. You are shooting for
Instagram and you must shoot using your phone's camera. The light conditions are not
optional. What is the best compensation for this, before taking your photo?
hold the record buttom for the duration of your take - Answer individual Instagram
stories have a limit of 15 seconds for video content. However, using Instagram's
segments tool you can record a longer video. The segments tool then automatically
splices this longer video into 15 second segments, that will play consecutively for your
viewers. To do this simply:
clear business objectives, a well-defined target audience, multiple ad variants.
Answers: It's best to have before the launch of any paid social advertising campaign:
Facebook's Audience Insights: Twitter Analytics - Answer When it comes to content
marketing on social media, research is key to understanding what content will resonate
with your audience. Begin by looking at your social media audit, then utilize
network-specific tools such as ____ and ____ to find out your audience demographics by
network
geofilters - Answer on snapchat, one cool way to create buzz and get your followers to
help spread the word about your brand is through image overlays, called ___
6 photos or videos - Answer to maximize your twitter media gallery, make sure you have
uploaded at least
keep up with competitors' content wihtout publicly following them - Answer private
twitter lists are a great way to ____
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