Exam (elaborations)
DMI PRO AMA EXAM QUESTIONS AND ACCURATE ANSWERS (A+)
- Course
- Institution
DMI PRO AMA EXAM QUESTIONS AND ACCURATE ANSWERS (A+)...
[Show more]
Content preview
DMI PRO AMA EXAM QUESTIONS ANDACCURATE ANSWERS (A+)
Topical Content: Newsy, time-sensitive content, focusing on the topic, most relevant for
that point in time. Examples of topical content: short written pieces, tweets, posts on
social media, memes, videos, images.
Evergreen Content: Response content that can be used at various touches of the
buyer's journey. It has a longer life and is usually highly valued; by its very nature, it
allows you to drive conversions and brand affinity for much longer because people will
always be looking for this sort of 'timeless' content. It also means that evergreen content
can be repurposed into different formats, maximizing your content creation time and
efforts.
Examples of evergreen content: Answer 'how-to' articles, video tutorials, beginner's
guides, FAQs, case studies, list articles, checklists
Content strategy: Answer Aims to communicate your brand or campaign messaging
across different creative assets and channels, so consistency is important so people
will recognize it as your brand's content.
What content is made, What purpose it's serving to the overall business goals, How
effective it is in helping achieve those goals.
Creative strategy: Answer website creative, email templates, promotional videos,
banner ads for digital display and social media, offline creative pieces such as TV, radio,
or print
Content Awareness Objectives - Answers might include content such as social media
posts, banner ads, videos, and images that make people aware of your brand,
promotions, products, or services by driving visibility with your target audience. Usually
measured in impressions, number of people reached, and number of searches for your
brand online.
, Content Consideration Goals: Answer Examples include blogs, demonstration videos or
specifications which spell out benefits and features of products. Product specifications
help your audience to make up their minds and choose your products when they are
looking to buy, engage in a sales conversation or take another action. It can be
measured by volume and qualities of comments, shares, likes, and replies-in other
words, anything that pops a reaction from your target audience.
Content Conversion Objectives This is content, such as digital advertising, lead
magnets, and purchase landing pages, which aims to push users through to ecommerce
or lead generation parts of your website or business. This nurtures and bolsters the
effectiveness of your awareness and consideration content to get that valuable action
over the line. Measurable by tracking the number of sales or leads that come through
conversion content.
Lead Magnet: An incentive in form of an answer, given to people to motivate them in
giving out their email addresses or other contact information.
Content Affinity Objectives: The answer contains all types of content and is related to
building brand and driving positive affinity and connections to attract new customers, or
retain existing ones. Can be measured by ranking social media engagement through
Reactions, Comments, and Feedback signals for positive/negative sentiment about your
brand or organization.
Content Advocacy Goals - Answer Apply to all the content format in keeping old
customers. When people develop a positive regard for your brand or company, then it
can retain them as customers and may even go on to become your brand champions or
advocates and recommend you to their network of contacts. Measured by ongoing
positive engagement, user-generated content, reviews, ratings, and recommendations
Buyer Persona: An imaginary character based on research and data that describes your
ideal buyer or target audience helps you get to know and understand your customer and
prospects better.
Targeting: Answer Helps to position your products as relevant and worthy of
consideration. It provides you with precious insights for the conveyance of your
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Easton. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
85443 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now