Exam (elaborations)
PUR3000 Exam 1 Questions And Answers Latest Update
- Course
- PUR3000
- Institution
- University Of Florida
PUR3000 Exam 1 Questions And Answers Latest Update
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Solution 2024/2025Pepper
PUR3000 Exam 1 Questions And Answers
Latest Update
Accredited Business Communicator (ABC) ANS✔✔ credential awarded by
IABC to recognize communicators who have reached a globally accepted
standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR) ANS✔✔ Credential awarded by PRSA
and other UAB affiliates to those who have demonstrated competency in the
knowledge, skills and abilities required to practice public relations
effectively
authenticity ANS✔✔ the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the
organization that he or she represents
conversational voice ANS✔✔ an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource ANS✔✔ obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or
unpaid, typically via the Internet.
Deontological Ethics ANS✔✔ system of decision-making that focuses on the
moral principles of duty and rules
, Solution 2024/2025
Pepper
Distributed public relations ANS✔✔ intentional practice of sharing public
relations responsibilities among a broad cross section of an organization's
members or employees, particularly in an online context
dominant coalition ANS✔✔ group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics ANS✔✔ moral principles that govern a person's or group's behavior
Feedback ANS✔✔ information returned from the environment in response to
an organizations action or communication that can be used for continuous
adjustment and improvement of the orginization
Flaming ANS✔✔ hostile communication among internet users
General Public ANS✔✔ a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and
relationship building
integrated communication ANS✔✔ communicating with publics consistently
across organizational functions including public relations, advertising,
marketing, and customer service
Listening ANS✔✔ deliberately paying attention to and processing what
others are communicating. In public relations and organizational
communication, this means processing feedback
, Solution 2024/2025
Pepper
Management function ANS✔✔ part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in
its environment, rather than merely following the instructions of others
Nongovernmental Organization ANS✔✔ a group of people organized at the
local, national, or international level, often serving humanitarian functions
and encouraging political participation. Many NGOs work closely with the
United Nations
Orginization ANS✔✔ a group of people organized in pursuit of a mission,
including businesses, nonprofits, NGOs, clubs churches unions schools
teams and gov agencies
Proactive ANS✔✔ a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
Public Relations ANS✔✔ management of communication between an
organization and its publics or the strategic communication process that
builds mutually beneficial relationships between organizations and their
publics
Social Media Influencer ANS✔✔ earned credibility with specific publics and
who can be instrumental in strategic communication programs bc of his or
her reach and engagement
general public ANS✔✔ a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and
relationship building
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