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Salesforce Marketing Cloud Consultant EXAM Questions and Answer

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Salesforce Marketing Cloud Consultant EXAM Questions and Answers Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences. Is based ...

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  • October 31, 2024
  • 146
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
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Salesforce Marketing Cloud Consultant

EXAM Questions and Answers


Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey

Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their

preferences. Is based on a data extension which has Email Address as Primary Key.




A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that

some contacts inside the data extension updated their preferences after the launch of the campaign.

Even with the entry event being triggered every day, those contacts are not receiving the welcome

emails.




What could be the reason?




A. The preference center is too precise.




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B. Their account has deliverability issues.




C. The contact fell below the High Water Mark.




D. The entry event is triggered too often. - ANSWER✔✔-C


Northern Trail Outfitters (NTO) assigns a 15-digit integer as their Order ID which will be used as the

primary key of a data extension. The import file contains leading zeroes, but NTO does not want to

include them in the final values.




Which data type should they use for the Order ID field?




A. Decimal




B. Integer




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C. Number




D. Text - ANSWER✔✔-C


The Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing Cloud and will

be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on

whether they should have a separate business unit.




Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance

of Marketing Cloud?




A. Branding for the Corporate Apparel is different from NTO.




B. Using different From Name and Email Address settings.




C. Managing Unsubscribes for the Corporate Apparel Division only.




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D. Sending from a separate IP Address and Domain - ANSWER✔✔-C


During discovery, it was confirmed that: The customer has purchased a Corporate Edition account. A

master audience file containing contact information and data points will be used for segmentation and

imported nightly. The Customer would like to implement a mechanism that consistently prevents

sending promotional emails to subscribers who work for their top three competitors.




What feature should a consultant include in the solution?




A. A global unsubscribe.




B. An auto-exclusion list.




C. An exclusion list.




D. An auto-suppression list. - ANSWER✔✔-D




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