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GOOGLE ADS SEARCH EXAM WITH 100% VERIFIED ANSWERS AND QUESTIONS
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GOOGLE ADS SEARCH EXAM WITH 100% VERIFIEDANSWERS AND QUESTIONS
Google Ads have been built on three principles: ANSWER 1. Relevance, one
can customize options such as keywords and locations to get in front of the most
relevant customers.
2. Control- Full control of budget: how much is being spent per month, day, and
ad. You have access to change strategies, adjust, and modify.
3. Results- Pay only for results, check how the site, apps, and ads are
performing
How many types of campaigns are there? ANSWER 5 : Search, Display,
Video, Shopping, and App
Search campaign type - ANSWER -appear alongside Google search results and
on other Google partner sites, such as YouTube, when people are looking for
businesses like yours.
With a Search campaign, you can take control that potential customers notice
the existence of your brand, consider your products, and take action.
Display campaign type-ANSWER-Google display ads reach 90% of the people
on the internet
Use a display campaign to increase exposure and drive reach across audiences
with specific interests over the web
Video campaign type-ANSWER-Reach the audience at scale and capture their
attention
,Show the ad on its own or within other streaming services; only pay if someone
chooses to watch the ad
Tell the story of the business; keeps customers engaged
Shopping campaign type - ANSWER - Shopping ads also appear on Google
Shopping next to search results and near text and responsive ads.
Tell customers more about what you're selling before they even click your ad,
and promote your products with
drive traffic to your website or local store and find more qualified leads for your
online and local inventory.
App campaign type - ANSWER -App campaigns run ads across Google's
largest properties, including Search, Play and YouTube, and thousands of
mobile sites and apps.
Your ads and bids are automatically optimized to get the most downloads. Just
add a few lines of text, a bid, and some assets, and the rest is optimized to help
customers find you.
An App campaign can help you drive more installs, in-app actions such as
newsletter sign-ups or product orders, and engagement.
How many specialized campaigns are there? - ANSWER 3: Local, Hotel,
Discovery
Local-specialized campaign type - ANSWER Help drive important offline
metrics -- like store visits or in-store sales -- by advertising on multiple
platforms
Hotel (specialized) campaign type-ANSWER Display hotel prices and
availability on Search, Maps, and Assutant to connect you with the millions of
travelers actively searching for you
Discovery specialized campaign type - ANSWER Reaches audiences across the
Youtube Home Feed, Gmail, and Google's Discovery Feed -- all with one
campaign
, What are smart campaigns? - ANSWER -the default for advertisers new to
Google Ads.
-great fit for those looking for an easy way to reach relevant customers and
drive results but have limited time or experience in managing Google Ads
campaigns.
-STILL customizable
How do you optimize campaigns? - ANSWER Device targeting, locations and
language targeting, bidding and budget settings, and ad extensions
Device targeting- ANSWER Reach your customers on any device, from
desktops, tablets, and smartphones.
Locations and language targeting- ANSWER Your campaign's ads are qualified
to be displayed to customers in particular locations or to customers who have
selected your selected language as the browser's language setting.
Bidding and budget settings - ANSWER Your bid strategy controls how you
pay for users to interact with your ads. Your bid limit is the most that you'll pay
per click for ads in an ad group, and your budget is the average amount that
you're comfortable spending each day on your campaign. The budget you
choose is entirely up to you and you can adjust at any time.
Ad extensions - ANSWER Include even more information with your ads, such
as location details, links to pages on your website, and your phone number.
How do you translate user intent into business results? - ANSWER With
Google Search campaigns, your ads show up alongside search results when
people are looking for the products or services you offer.
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