100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
BMAL-590 Week 1 Section 1 Marketing with Complete Solutions $10.99
Add to cart
Quickly navigate to
Preview
  2.  
  3. BMAL-590
  4.  
  5. BMAL-590

Exam (elaborations)

BMAL-590 Week 1 Section 1 Marketing with Complete Solutions
 0 purchase
  • Course
  • BMAL-590
  • Institution
  • BMAL-590

BMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete SolutionsBMAL-590 Week 1 Section 1 Marketing with Complete Solutions Great Marketing is based on - ANSWER-Sound, logical economi...

[Show more]

Preview 2 out of 5  pages

Document information

  • November 1, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • bmal 590 week 1 section 1 marketing with complete
  • bmal 590 week 1 section 1 marketing stuvia
  • great marketing is based on answer sound logic

Written for

  • BMAL-590
  • BMAL-590

Seller

avatar-seller
NursingTutor1

Reviews received

Content preview

BMAL-590 Week 1 Section 1 Marketing
with Complete Solutions
Great Marketing is based on - ANSWER-Sound, logical economic and psychological
laws of human and organizational behavior.

Marketing is: - ANSWER-Everywhere, encompasses a wide variety of pursuits, and is
an ongoing process.

Marketing Framework: - ANSWER-5Cs, STP, and 4Ps

5Cs - ANSWER-customers
company
context
collaboration
competitors

STP - ANSWER-segmentation
targeting
positioning

4Ps - ANSWER-product
price
promotion
place

What is marketing? - ANSWER-Marketing is an exchange between a firm and its
customers.

Marketing can be involved in: - ANSWER-goods
services (hotels and airlines)
nonprofit organizations (organ donation)
government agencies (smoking cessation)
events (baseball game)
people (political campaigns and athletes)
ideas
companies
industries
experiences (ESPN Zone)

Marketing evolution: - ANSWER-production orientation, through selling orientation,
arriving at the customer orientation

, Marketing world - ANSWER-customer-oriented and customer-empowered world where
the goal is to build and maintain relationships with the customer

CMO - ANSWER-chief marketing officers

American Marketing Association defines marketing as: - ANSWER-the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have clue for customers, clients, partners, and society at large

Marketing - ANSWER-the theory and practice of identifying needs and distributing
goods in a competitive society.

Market: - ANSWER-the aggregate of all people or organizations who have a need for, or
want, a product or class of products and have the money to pay for them. It is
sometimes used to mean a place, real or virtual, where buyers and sellers meet to buy
or sell goods.

Classical Marketing Concept: - ANSWER-a philosophy which guides the attitude of
everyone in a firm to stimulate and satisfy the needs and wants of every customer.

competitive marketing strategy: - ANSWER-nvolves product strategy, pricing strategy,
integrated marketing communications, channels, and logistics strategy. It needs to offer
value to the target market, that is defined by marketing, so that the business may focus
on those selected markets

macro-environment: - ANSWER-the economy, legal constraints, cultural differences,
and global segments.

B2C - ANSWER-Business to Consumer

B2B - ANSWER-Business to Business

5Cs (expanded) - ANSWER-Customers: Who are they? What are they like? Do we want
to draw different customers?

Company: What are our strengths and weaknesses? What customer benefits can we
provide?

Context: What is happening in our industry that might reshape our future business?

Collaborators: Can we address our customers' needs while strengthening our business
to business (B2B) partnerships?

Competitors: Who are the competitors we must consider? What are their likely actions
and reactions?

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller NursingTutor1. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

71250 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling

Recently viewed by you

Exam (elaborations) ·

(0)

APEA AANP Review Quiz Bank 2022/2023 with complete solution

Exam (elaborations) ·

(0)

APEA AANP Review Quiz Bank 2022/2023 with complete solution
$10.99
  • (0)
Add to cart
Added