Exam (elaborations)
CBA 300 Exam 3 Questions And Answers Latest Update
- Course
- CBA 300
- Institution
- California State University, Long Beach
CBA 300 Exam 3 Questions And Answers Latest Update
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2024/2025CBA 300 Exam 3 Questions And
Answers Latest Update
What are the different stages in the market screening model? ANS✔✔ Initial Screening: Basic
need potential
Is there a market?
2nd screening: Financial & economic forces
Market indicators (size, growth)
Market factors (demand)
Trends
3rd screening: Political & legal forces
Are there entry barriers? Tariffs, local laws & regulations
Can profits be repatriated?
Are policies stable?
4th screening: sociocultural forces
Will there be consumer resistance to our product or company?
5th screening: competitive forces
What is the nature of the competition in this market?
Final Selection: Personal visits
Can facts be verified in the country?
Field trips, government-sponsored trade missions & Fairs
Local research (surveys, focus groups)
,2024/2025
What does the Market Screening Model intend to do? ANS✔✔ Firms identify markets by using
analysis of the environmental forces active in markets to eliminate the less desirable ones.
What is Secondary data? ANS✔✔ Already exists
Relatively inexpensive & quick to obtain.
Different types of primary data ANS✔✔ Specifically surveys
Willingness to respond/fill out surveys
How people fill out surveys
Qualitative (words)
Expert interviews
Business, academics, journalist, diplomats
Delphi technique
Focus group interviews
Other Qualitative methods
Psychoanalytic tools
Photographs
Observation
Quantitative (Numbers)
Surveys
Experimentation
Different Market Entry Modes in terms of capital expenditure risk / other factors ANS✔✔
Contractual agreements
Licensing
Franchising
, 2024/2025
Management contract (Hilton)
Contracted manufacturing
Market Entry Modes
Strategic Alliances (SAs)
Equity-based joint ventures
Nonequity SAs: R&D, distribution, & manufacturing
Wholly Owned Subsidiaries
Acquisitions
Greenfield
Analysis of Entry Modes
No single strategy suits all products or all countries. Many firms use multiple strategies
Wholly owned subsidiaries & joint ventures entail more capital & risk than exporting & contractual
agreements but deliver more control & profit
Services & service-intensive products are usually produced near the site of consumption
Inexpensive, bulky products usually require local manufacture. Expensive, compact luxury goods
can be exported.
4 Questions on Exporting & Importing ANS✔✔ Modes of transportation
Air, water, truck, rail
Packing for export
Not consumer packaging
Industrial packing issues
Weight
Breakage
Moisture & Temperature
Pilferage & Major theft
Containerization
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