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Module 2 Practice Exam Questions With Guaranteed Pass Solutions.
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luxury - Answer is a cultural expression beyond immediate needs -authenticity -transparency -sustainability -inclusivity 3 types of value created - Answer functional experiential social or symbolic interaction From creating value to expressing value - Key principles for Luxury -...

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  • November 1, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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Module 2 Practice Exam Questions With
Guaranteed Pass Solutions.
luxury - Answer is a cultural expression beyond immediate needs



-authenticity

-transparency

-sustainability

-inclusivity



3 types of value created - Answer functional

experiential

social or symbolic interaction



From creating value to expressing value - Key principles for Luxury - Answer Consumers have a range of
consumption motivations

Consumers tend to express their values through the brands they select

Brands can become powerful personal branding tools as they project clear and strong values

Brands can deliver higher perceived value to their customers by expressing their own values



Emotional value... - Answer is about the ability of brands to create effective responses all the way to
strong emotions of joy and pride and to identify and nurture these emotions.



What is one of the most important dimensions of Luxury for Serge Carreira? - Answer time



To remain relevant, what values must brands respect? - Answer Sustainability

Inclusivity

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