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MARKETING 341 EXAM -2 QUESTIONS WITH COMPLETE ANSWERS
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MARKETING 341 EXAM -2 QUESTIONS WITH COMPLETE ANSWERS
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MARKETING 341 EXAM #2 QUESTIONSWITH COMPLETE ANSWERS
Market ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto ddsmaller ddgroups ddwith
dddistinct ddneeds, ddcharacteristics, ddor ddbehavior ddthat ddmight ddrequire ddseparate
ddmarketing ddstrategies ddor ddmixes
Market ddTargeting dd(Targeting) dd- ddAnswer ddthe ddprocess ddof ddevaluating ddeach
ddmarket ddsegment's ddattractiveness ddand ddselecting ddone ddor ddmore ddsegments ddto
ddenter
Differentiation dd- ddAnswer ddactually dddifferentiating ddthe ddmarket ddoffering ddto ddcreate
ddsuperior ddcustomer ddvalue
Positioning dd- ddAnswer ddarranging ddfor dda ddmarket ddoffering ddto ddoccupy dda ddclear,
dddistinctive, ddand dddesirable ddplace ddrelative ddto ddcompeting ddproducts ddin ddthe
ddminds ddof ddtarget ddconsumers
Geographic ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto dddifferent
ddgeographical ddunits ddsuch ddas ddnations, ddstates, ddregions, ddcounties, ddcities, ddor
ddneighborhoods
Demographic ddSegmentation dd- ddAnswer dddividing ddthe ddmarket ddinto ddgroups
ddbased ddon ddvariables ddsuch ddas ddage, ddgender, ddfamily ddsize, ddfamily ddlife ddcycle,
ddincome, ddoccupation, ddeducation, ddreligion, ddrace, ddgeneration, ddand ddnationality
Age ddand ddLife-Cycle ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto
dddifferent ddage ddand ddlife-cycle ddgroups
Gender ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto dddifferent ddgroups
ddbased ddon ddgender
Income ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto dddifferent ddincome
ddgroups
Psychographic ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto dddifferent
ddgroups ddbased ddon ddsocial ddclass, ddlifestyle, ddor ddpersonality ddcharacteristics
, Behavioral ddSegmentation dd- ddAnswer dddividing dda ddmarket ddinto ddgroups ddbased
ddon ddconsumer ddknowledge, ddattitudes, dduses, ddor ddresponses ddto dda ddproduct
Occasion ddSegmentation dd- ddAnswer dddividing ddthe ddmarket ddinto ddgroups
ddaccording ddto ddoccasions ddwhen ddbuyers ddget ddthe ddidea ddto ddbuy, ddactually,
ddmake ddtheir ddpurchase, ddor dduse ddthe ddpurchased dditem
Benefit ddSegmentation dd- ddAnswer dddividing ddthe ddmarket ddinto ddgroups ddaccording
ddto ddthe dddifferent ddbenefits ddthat ddconsumers ddseek ddfrom ddthe ddproduct
Intermarket ddSegmentation dd- ddAnswer ddforming ddsegments ddof ddconsumers ddwho
ddhave ddsimilar ddneeds ddand ddbuying ddbehavior ddeven ddthough ddthey ddare ddlocated
ddindifferent ddcountries
Target ddMarket dd- ddAnswer dda ddset ddof ddbuyers ddsharing ddcommon ddneeds ddor
ddcharacteristics ddthat ddthe ddcompany dddecides ddto ddserve
Undifferentiated dd(Mass) ddMarketing dd- ddAnswer dda ddmarket-coverage ddstrategy ddin
ddwhich dda ddfirm dddecides ddto ddignore ddmarket ddsegment dda dddifferences ddand ddgo
ddafter ddthe ddwhole ddmarket ddwith ddone ddoffer
Differentiated dd(Segmented) ddMarketing dd- ddAnswer dda ddmarket-coverage ddstrategy
ddin ddwhich dda ddfirm dddecides ddto ddtarget ddseveral ddmarket ddsegments ddand
dddesigns ddseparate ddoffers ddfor ddeach
Product ddPosition dd- ddAnswer ddthe ddway ddthe ddproduct ddis dddefined ddby ddconsumers
ddon ddimportant ddattributes dd- ddthe ddplace ddthe ddproduct ddoccupies ddin ddconsumers'
ddminds ddrelative ddto ddcompeting ddproducts
Competitive ddAdvantage dd- ddAnswer ddan ddadvantage ddover ddcompetitors ddgained
ddby ddoffering ddgreater ddcustomer ddvalue, ddeither ddthrough ddlower ddprices ddor ddby
ddproviding ddmore ddbenefits ddthat ddjustify ddhigher ddprices
Value ddProposition dd- ddAnswer ddthe ddfull ddpositioning ddof dda ddbrand-the ddfull ddmix
ddof ddbenefits ddupon ddwhich ddit ddis ddpositioned
Positioning ddStatement dd- ddAnswer dda ddstatement ddthat ddsummarizes ddcompany ddor
ddbrand ddpositioning dd- ddit ddtakes ddthis ddform: ddto dd(target ddsegment ddand ddneed)
ddour dd(brand) ddis dd(concept) ddthat dd(point-of-difference).
Product dd- ddAnswer ddanything ddthat ddcan ddbe ddoffered ddto dda ddmarket ddfor
ddattention, ddacquisition, dduse dd, ddor ddconsumption ddthat ddmight ddsatisfy dda ddwant
ddor ddneed
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