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Marketing Final Exam Notes.pdf
- Course
- Mkt 300
- Institution
- Chamberlain College Of Nursing
Marketing Final Exam N
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Marketing Final Exam NotesWhich of the following best describes a successful brand? - correct answer
creates and sustains a strong, positive, and lasting impression in the mind of a
consumer
Which of the following statements about buyer objection is true? - correct answer
Preparation is the best way to overcome them.
Behavior research indicates that warm colors like red and yellow trigger positive
thoughts about food. It is no wonder then that many fast food establishments use
these colors in their branding and promotions to costumers. This is an example
of ______ - correct answer psychological buying behavior
Advertising is considered effective when it communicates that the product is
______ - correct answer Different and better than the competition.
a car manufacturer has created a mobile video game that features the carmakers
top selling models. Which of the following advertising tactics is the car company
using to target costumers? - correct answer App-vertising
A company using the GE approach has completed an extensive study on the
increasing growth of the home health care market. What GE approach factor
would register this growth? - correct answer Market Attractiveness.
Online behavior targeting may be considered illegal according to some countries
data protection and consumer laws if the company - correct answer tracks online
user behavior without the users' knowledge.
, After deciding on the brands that appeal most to them, consumers then move to
the stage in the perception process where they - correct answer compare the
products to the number of alternatives in their evoked set.
A company that sells products to be used primarily by the general public is
known as a - correct answer business-to-consumer
What is the primary reason for planning communications with a company's
internal and external stakeholders? - correct answer It creates a strong bond and
provides insight into the vision of a company's intent, and objectives.
What type of target market would a marketer assign to an organization that
designs and build airplanes? - correct answer Industrial market
The different type of marketing communications an organization uses is known
as which of the following? - correct answer promotional
The difference between unit and revenue market share is___________. - correct
answer that price is a key factor when calculating revenue share.
Which element of the marketing mix, also known as the "four P's," would include
advertising and sales? Choose one answer. - correct answer Promotion
Terri is a marketer who reviews leads to identify where resources should be
allocated. Which of the following is she engaging in? Choose one answer. -
correct answer lead scoring
The process in which demand forecast is converted into a feasible operative plan
that can be used by producers and salespersons is called - correct answer sales
planning
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