Exam (elaborations)
BMAL-590 WEEK 1 SECTION 1 MARKETING QUESTIONS AND ANSWERS 2024
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BMAL-590 WEEK 1 SECTION 1 MARKETING QUESTIONS AND ANSWERS 2024
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BMAL-590 WEEK 1 SECTION 1MARKETING
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss
indicates that with complicated business purchases, it's not one person making
the decision and that each purchase involves different roles. The VP says that the
person who first kicks off the purchase process is the ________.
A initiator
B influencer
C administrator
D gatekeeper - ANSWERS-A
The differences between goods and services are all of the following EXCEPT
_________.
A intangibility
B perishability
C marketability
D inseparability - ANSWERS-C
, Which one of the following is NOT a stage in the Product Life Cycle?
A profitability
B growth
C maturity
D decline - ANSWERS-A
For expensive purchases, ________, uniqueness and quality matter.
A quantity
B brand
C location
D discount - ANSWERS-B
Great Marketing is based on - ANSWERS-Sound, logical economic and
psychological laws of human and organizational behavior.
Marketing is: - ANSWERS-Everywhere, encompasses a wide variety of pursuits,
and is an ongoing process.
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