Exam (elaborations)
Social Media Marketing Certification (Stukent) questions with correct answers
- Course
- Stukent Mrketing
- Institution
- Stanford University
Social Media Marketing Certification (Stukent) questions with correct answers
[Show more]
Content preview
Social Media Marketing Certification (Stukent) questionswith correct answers
Marketing and advertising are the same thing. - ** VERIFIED ANSWERS **✔✔False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - ** VERIFIED ANSWERS **✔✔False
Marketing is the process of communicating a company's value to the customer. - ** VERIFIED
ANSWERS **✔✔True
What are the Four P's of Marketing? - ** VERIFIED ANSWERS **✔✔Product, Price, Promotion,
Place
Target markets are identified groups of consumers who are most likely to purchase your product or
service. - ** VERIFIED ANSWERS **✔✔True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - ** VERIFIED ANSWERS **✔✔focus groups
Ads, emails, and text messages are all examples of marketing approaches. - ** VERIFIED ANSWERS
**✔✔True
Why do companies need marketing? - ** VERIFIED ANSWERS **✔✔increase sales, build customer
awareness, and acquire new customers
Which common research method is best for gathering demographic and quantitative data? - **
VERIFIED ANSWERS **✔✔surveys
, According to the reading, before creating content, what question should you ask yourself? - **
VERIFIED ANSWERS **✔✔"Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - ** VERIFIED
ANSWERS **✔✔social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-to-
many method of interaction. - ** VERIFIED ANSWERS **✔✔True
A social media marketing plan needs to be in place before your social media efforts begin. - **
VERIFIED ANSWERS **✔✔True
What was the first "true" social media network"? - ** VERIFIED ANSWERS **✔✔MySpace
What does the acronym SEO stand for? - ** VERIFIED ANSWERS **✔✔Search Engine Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - ** VERIFIED ANSWERS **✔✔False
A key performance indicator is something you can measure--usually performance-based--that helps
you evaluate the success of your business. - ** VERIFIED ANSWERS **✔✔True
Which of the following most closely represents the percentage of marketing executives you use social
media as part of their marketing strategies? - ** VERIFIED ANSWERS **✔✔over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ** VERIFIED
ANSWERS **✔✔create social media marketing objectives and goals
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? - **
VERIFIED ANSWERS **✔✔True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Fordenken. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now