Exam (elaborations)
Stukent Marketing Final exam with verified answers
- Course
- Stukent Mrketing
- Institution
- Stanford University
Stukent Marketing Final exam with verified answers
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Stukent Marketing Final exam with verified answersadvertising - ** VERIFIED ANSWERS **✔✔a mode of promotional outreach that informs
consumers about a brand, product, and/or service and that often communicates information about
sales.
advocates - ** VERIFIED ANSWERS **✔✔those who actively and publicly promote a company,
brand, product, and/or service.
brand - ** VERIFIED ANSWERS **✔✔the overall image and feeling of a company and its products
and/or services communicated through design elements and tone of messaging.
campaigns - ** VERIFIED ANSWERS **✔✔outreach with the purpose of accomplishing a
determined goal and that has a larger scope than and goes beyond one-time communication.
leads - ** VERIFIED ANSWERS **✔✔potential customers who show interest in a product or service.
logo - ** VERIFIED ANSWERS **✔✔a unique representative symbol or image.
marketing - ** VERIFIED ANSWERS **✔✔an overall and coordinated approach for connecting an
audience with a product or service that will meet the audience's need.
marketing mix - ** VERIFIED ANSWERS **✔✔elements that are widely recognized as core
components of marketing; refers to the 4 ps of marketing.
marketing strategy - ** VERIFIED ANSWERS **✔✔a plan for carrying out and achieving established
marketing goals.
messaging - ** VERIFIED ANSWERS **✔✔the presentation of information from a company to the
public.
, mission statement - ** VERIFIED ANSWERS **✔✔wording of why the company is in business, of
what the company strives to accomplish.
place - ** VERIFIED ANSWERS **✔✔where a product is available for customer access; one of the 4
ps of marketing.
price - ** VERIFIED ANSWERS **✔✔how much customers are charged for a product or service; one
of the 4 ps of marketing.
product - ** VERIFIED ANSWERS **✔✔the "what" that is being marketed, including services and
physical products; one of the 4 ps of marketing.
promotion - ** VERIFIED ANSWERS **✔✔the act of generating interest in a brand, product, or
service; one of the 4 ps of marketing.
selling - ** VERIFIED ANSWERS **✔✔the exchange of an offered product or service for a buyer's
payment.
target market - ** VERIFIED ANSWERS **✔✔the group of people most likely to purchase a product
and to whom you should focus your marketing efforts.
testimonials - ** VERIFIED ANSWERS **✔✔statements of support from those with knowledge and
experience.
ethics - ** VERIFIED ANSWERS **✔✔the moral standards recognized and accepted for how
individuals and organizations interact and behave
social responsibility - ** VERIFIED ANSWERS **✔✔the ethical obligation a business has for
contributing to the well being of society
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