Exam (elaborations)
DMI AMA Digital Marketing Certification questions with correct answers
- Course
- Institution
DMI AMA Digital Marketing Certification questions with correct answers
[Show more]
Content preview
DMI AMA Digital Marketing Certification questions withcorrect answers
traditional marketing - ** VERIFIED ANSWERS **✔✔includes: direct marketing, print, outdoor,
broadcast, referral / word of mouth
direct marketing - ** VERIFIED ANSWERS **✔✔- involves promoting and selling directly to the end
buyer from the manufacturer with no other media owner involved.
- includes letters or flyers, coupons, brochures, and general any other print material delivered to a
consumer's mailbox or hand
3i principles - ** VERIFIED ANSWERS **✔✔- initiate: states that the customer is the starting and
finishing point for all digital activities / let the customer decide
- iterate: tweaking a digital marketing campaign in response to user interaction
- integrate: taking your efforts across digital channels to drive an outcome that is greater than the
individual channels on their own
SMART goals - ** VERIFIED ANSWERS **✔✔Specific
Measurable
Attainable
Relevant
Time-bound
Audience research types - ** VERIFIED ANSWERS **✔✔Demographics
Psychographics
Behavioral
Cultural
Audience listening tools - ** VERIFIED ANSWERS **✔✔- social media
,- marketing research companies: PRIZM from Claritas, eMarketer, Euromonitor, Nielsen, Spark
- surveys: SurveyMonkey, Qualtrics, Zoomerang, AYTM
Cultural research tools - ** VERIFIED ANSWERS **✔✔- social media conversations
- research firms
- competitor assets
- search
- content analysis
Porter's competitive forces - ** VERIFIED ANSWERS **✔✔customers, suppliers, substitutes,
potential entrants, and competitors are crucial to evaluating industry trends and competition
- industry rivalry
- threat of substitutes
- bargaining power of buyers
- bargaining power of suppliers
- barriers to entry
Buyer's Journey - ** VERIFIED ANSWERS **✔✔Awareness
Interest
Consideration
Conversion
Retention
Marketing functions - ** VERIFIED ANSWERS **✔✔planning
awareness
conversion
retention
analysis & optimization
, Benefits of digital marketing - ** VERIFIED ANSWERS **✔✔- grow audience
- recruit brand advocates
- increase SEO / visibility
- generate leads
- enhance the understanding of your business
Effective content - ** VERIFIED ANSWERS **✔✔is:
- relevant
- personalized
- educational
- addresses needs and interests
- includes explicit CTAs
Topical content - ** VERIFIED ANSWERS **✔✔timely.
When creating topical content:
- choose general themes or events that are relevant for your audience
- Consider what you're trying to achieve
- Make sure you have adequate resources
Evergreen content - ** VERIFIED ANSWERS **✔✔timeless.
When creating evergreen content:
- Choose timeless topics
- Promote on social media
- Repurpose at a later date
Content in the buying cycle - ** VERIFIED ANSWERS **✔✔Awareness: images, social ads, short-
form video, GIFs, advertorials, templates, banner ads
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Fordenken. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
84146 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now