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AMA PCM Digital Marketing Exam Questions And 100% Correct Answers (A+)
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AMA PCM Digital Marketing Exam Questions And100% Correct Answers (A+)
What are long-tail keywords? A. Competitive keywords that show a long list of search
results B. General search phrases that will attract a huge amount of visitors to your site.
C. Descriptive keywords used in less-common variations that enable you to attract
targeted customers onto your site D. None of the above Answer C. Descriptive
keywords used in less-common variations that enable you to attract targeted customers
onto your site
Which of the following is NOT a step in reviewing a keyword list? ANSWER A. Gathering
keywords, which people are searching for most or all the time.
B. Identify target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer - C. (Identifying demographic characteristics)
As far as various keyword research tools go, which of the following will help to rank
particular keywords, show what competition is doing and outline opportunities
available? - ANSWER A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What type of information CAN'T you get from a keyword context? - ANSWER A. The type
of competition and the words other sites are favouring
,B. The synonyms the search engines are automatically piecing together search terms
with
C. The specific types of preferences of searchers
D. The actual order people employ when using search terms and the order as
represented in the results.
Answer - A. (The sort of competition and the words other sites are favoring)
True of False: A page's scanability is crucial in keeping the attention of and connection
with the searchers - ANSWER A. True
B. False
Answer - A. (True)
The following are helpful in increasing the scanability of your web page except for _. -
ANSWER A. Rewriting content for conciseness
B. Formatting for scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
True or False: Keywords are the foundational building blocks of any online marketing
strategy that provide market intelligence and information; however, they have no impact
on offline marketing - ANSWER A. True
B. False
Answer - B. (False)
, What HTML tag can be set to show description text under the title of a page listed in
search engine results? - ANSWER A. <meta>
B. <doctype>
C. <content>
D. <desc>
Answer - A. (<meta>)
Knowing how a search engine works is really important for developing a keyword
strategy. Which of the following steps does NOT correctly describe how a search engine
works? ANSWER A. Consumers visit your website and download the available content.
B. Consumers find your website through a link on another website C. Consumers find a
page through a link on another website
D. Consumers download that page and find links to other pages on your website
Answer - A. Consumers visit your website and download the available content
Which of the following below is the best way to effectively measure SEO performance? -
ANSWER A. By using web analytics tools, understand the search keywords led to
visitors on to site
B. Measuring the increase in cost for competitive paid search keywords
C. Counting the number of mentions you are getting on social media using search
engines D. Counting the number of pages indexed by search engines.
Answer - A. Using web analytics tools to understand search keywords that led visitors to
your site
True of False: Keywords depict how people think in short format to summarize their
needs while typing in a search engine. - ANSWER A. True
B. False
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