AMA PCM Digital Marketing Practice Exam
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What is a long-tail keyword? - ANSWER Descriptive keywords used in less-common
variations that help attract targeted customers to your site
SEO.Search engine optimization helps improve the rankings of which type(s) of search
result(s)? - ANSWER Organic search
What is SEO.Search engine optimization? - ANSWER It is a process of improving your
website so that it has better rankings in organic search results.
Which of the following is the best way to measure SEO performance? - ANSWER Using
web analytics tools to understand the search keywords that led visitors to your site
Determining the optimal time to send customer e-mails is critical to success. Which one
of the following
options is NOT a good time to send e-mails? - ANSWER Sending e-mails on Thursdays or
Fridays
More focused e-mails will be sent by marketers due to the customer demographic data.
Which of the
following will help marketers tap into customers' address, state, and postal code?
-ANSWER A. Datamapping solutions
B. Customer credit card information
C. Customer surveys
For making the marketing campaigns more compatible with the mobile users, which of
the following mobile
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