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AMA PCM Digital Marketing Exam Questions And 100% Correct Answers (A+ Graded)
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AMA PCM Digital Marketing Exam Questions And100% Correct Answers (A+ Graded)
Which of the following is not true about a quantitative content audit?
A. In a content audit each piece of content is listed along with relevant metadata.
B. It's an inventory of all content that is, or ever was, or will be a part of the project.
C. The data from this content audit goes into a spreadsheet where one can access and
analyze it easily.
D. For every quantitative content audit, two spreadsheets no matter how big or small the
project is has to be created.- ANSWER D. For each quantitative content audit two
spreadsheets regardless of project size needs to be created.
_____ Content Audit is an in-depth study and measurement of each piece of content
against project goals and overall quality.
A. Quantitate
B. Template
C. Qualitative
D. Architecture - ANSWER C. Qualitative
The content _____ breaks large views of content down into their individual parts and
maps out the types of content collected for each part.
A. guide
B. model
C. template
D. workflow - ANSWER B. model
You can use activity flow to help you develop many scenarios an audience may follow.
,A. True
B. False - ANSWER B. False
_____ is the structural design of shared information environments.
A. Analysis Architecture
B. Information Architecture
C. Labeling Architecture
D. Wireframing Architecture - ANSWER B. Information Architecture
Guides, templates and workflows make implementing a content strategy a very
clear-cut process .
A. True
B. False - ANSWER A. True
What are the proper tones for the following audiences?
Hospital website
A) mystical and over-the-top dramatic tone
B) personal, and young, targeting an audience that is looking for something new and
different
C) a tone of calm professionalism
D) serious, no-nonsense tone - ANSWER C. a tone of calm professionalism
A _____ guide should include text, image, audio and video samples that give a detailed
blue print on how content should be written and presented.
A. color
B. style
C. workflow
D. template - ANSWER B. style
,If you invest more time in making proper _____ it will be easier to make, manage, and
update your content.
A. templates
B. tone
C. guides
D. scenarios - ANSWER A. templates
Aside from providing a guide for day-to-day operations of those responsible for the
creation of content, _____ play a major role in making sure that all the steps are taken
and executed properly.
A. scenarios
B. templates
C. workflows
D. content - ANSWER C. workflows
It is not significant to instill a feeling of ownership to the audience of the product.
A. True
B. False - ANSWER B. False
It would instill ownership and a sense of belonging among the staff by encouraging
content creation and sharing across the organization.
A. True
B. False - ANSWER A. True
How would you measure the effect of the approach taken to content?
A. Internally, the delivery of the content approach
B. That the content approach meets the needs of the audience and delivers the
organization's objectives.
, C. Content strategy provides guidelines that make ideation, creation, and content
management effective and goal-oriented.
D. all of the above - ANSWER D. all of the above
Buyer personas help you do all of the following, except: ____.
A. ignore your customers' concerns or pain points
B. target the right topics that your buyers care about
C. set the tone and voice for your content assets
D. decide on type of content to create - ANSWER A. ignore your customers' pain or
concerns
Firmographics, used primarily by B2B companies are attributes of companies that help
you determine your best customer company.
A. True
B. False - ANSWER A. True
You find an article titled, "The Millennial's Guide to Surviving Corporate America." The
above is an example of _____ as a demographic factor to create valuable and
appropriate content.
A. age
B. gender
C. company name
D. all of these answers - ANSWER A. age
Where and/or how can you listen to your audience?
A. on social channels
B. through customer feedback to your business
C. through your marketing automation tool
D. all of these answers - ANSWER D. all of these answers
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