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AMA PCM Content Marketing Exam Practice Questions And 100% Correct Answers
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AMA PCM Content Marketing Exam PracticeQuestions And 100% Correct Answers
In marketing, what factors should be considered in the selection of the channel?
A. demographics in audience, video capability, and audience engagement
B. overall size of audience, ease of use, and audience education
C. media variety, audience engagement, and immediacy
D. activity of target audience on the channel, media compatibility, and special features -
ANSWER D. activity of target audience on the channel, media compatibility, and special
features
How might you enable and permit collaboration with your calendar?
A. require a number of 'comments' are made about the event, all team members can
share editing
B. require profiles of members, set privileges accordingly and provide training on a
regular schedule
C. test the knowledge of the user, promote partnerships, but do not allow team
members to edit
D. edit the calendar regularly, set privileges appropriately and provide manuals -
ANSWER B. make profiles of members necessary, set the privileges accordingly as well
as conduct training regularly
A calendar should also be in position to serve not only as a task organizer but as _____
and ____.
A. a model for campaign execution; a tool for performance review
B. a negotiation tool; a record of achievement
C. a planner for strategy and risk mitigation; a record of past activity
D. an accounting tool; record of employee activity - ANSWER C. a strategist for
proactively planning and mitigating risk; a record of actual activity
,To provide calendar feature consistency across an organization, it is most useful to
create a ____.
A. User guide for local users
B. standard blank template
C. easily accessible link to the documentation for the tool
D. series of workshops - ANSWER B. standard blank template
As your own skills improve and workload for the calendar increases, it's got to be able
to ____.
A. show more data in one view
B. be easily edited by others
C. do more complex things
D. impose a simple perspective to prevent confusion - ANSWER C. do more complex
things
Which of the following is not a reason blogging is important for your business?
A. It extends your message of marketing.
B. It helps you to be a thought leader people trust in their space.
C. People anticipate that your content is going to educate them.
D. all of the above - ANSWER D. all of the above
One of the major reasons a company would even have a blog is to acquire leads
A. True
B. False - ANSWER A. True
The best known and most suitable platform to suit the needs of having a blog run by a
single person in a small company is ____.
A. Movable Type
,B. Joomla
C. Drupal
D. WordPress - ANSWER D. WordPress
What is/are the criterion/criteria to choose between the most suitable blogging
platform?
A. if it integrates into your website or is just a blog
B. by the number of users
C. by how much customization you want
D. all of the above - ANSWER D. all of the above
For driving traffic to your blog and also for keeping people on it, you should minimize the
visuals, such as photos.
A. True
B. False - ANSWER B. False
How often you post to your blog is known as ___.
A. cadence
B. counter
C. blog management
D. mix - ANSWER A. cadence
Whether a blog is humorous, formal, informal or playful is known as blog ___.
A. mix
B. tone
C. cadence
D. brand - ANSWER B. tone
, To create a blog that is multi-dimensional in perspective, you will want blog writers that
are ___.
A. from the marketing department of your company
B. guest bloggers
C. both internal and external to the company
D. swap bloggers - ANSWER C. both internal and external to the company
The _____ must capture the readers' attention because it is what will make them want to
read the blog post.
A. brand
B. cadence
C. post title
D. tone - ANSWER C. post title
Which of the following are characteristics of good visuals for your blog posts?
A. add visual interest to your blog
B. consistent with the blog content
C. grab and keep your visitors' attention
D. all of these answers - ANSWER D. all of these answers
____allow(s) your readers to search content within your blog.
A. Mix
B. Post titles
C. Categories
D. Brand - ANSWER C. Categories
_____ is one of the first places that you will want to promote your blog.
A. TV
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