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8.1 AMA PCM Marketing Metrics Test With Complete Solutions
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8.1 AMA PCM Marketing Metrics Test WithComplete Solutions
Marginal Revenue*
The change in total revenue that arises from producing and marketing one more unit of
product
Marketing Dashboard
The visual computer display of the key data associated with accomplishing a marketing
goal.
Marketing Metric
A quantitative measure of the value or tendency of a marketing activity or outcome.
Marketing Return on Investment (ROI)
The use of current measurement technologies to comprehend, quantify and optimize
marketing expenditure
Price Elasticity of Demand (E)*
The % change in quantity demanded in response to a % change in price
Profit*
Income remaining after a business firm's total expenses are subtracted from its total
revenues
Promotion-to-Sales Ratio*
A marketing measure that reflects the efficiency of the IMC promotions in terms of the
, sales they generate, calculated by dividing the total promotion dollars by total sales
Rating
The percent of households in a market that are tuned to a particular TV show or radio
station
Reach
The number of unique people or households exposed to an ad
Sales Per Square Foot*
An indicator used to assess how effectively retail space is utilized to derive revenue
Same-Store Sales Growth*
An indicators used to compare the increase in sales of stores that have been open for
the same period of time
Share of Voice
The brand's share or percentage of all online social media chatter related to, for
example, its product category or topic
Single-Source Data
Information provided by a single marketing research firm
Stickiness
The average amount of time per month users spend on a company's website
Target Profit Pricing
Setting an annual target of a specific dollar volume on product
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