Exam (elaborations)
Com 201 Exam 2 Questions And Answers Latest Update
- Course
- COM 201
- Institution
- University Of Washington
Com 201 Exam 2 Questions And Answers Latest Update
[Show more]
Content preview
Com 201 Exam 2 Questions AndAnswers Latest Update
audience analysis ANS✔✔ discovering as much as possible about an
audience for the purpose of improving communication with them
projection ANS✔✔ acting on the belief that others believe as you do when
actually they may not
Conventional wisdom ANS✔✔ the popular opinion of the time about issues,
styles, topics, trends, and social morals; the customary set of understandings of
what is true or right.
demographics ANS✔✔ include gender composition, age, ethnicity, economic
status, occupation, and education
ethnicity ANS✔✔ people who are united through language, historical
origins, nation-state, or cultural system
nondominant groups ANS✔✔ groups that are similar to the larger culture
but are distinguished by background, beliefs, and behaviors
8 demographics ANS✔✔ Gender composition, age, ethnicity, economic
status, occupation, education, worldview, physical characteristics
, inside informant ANS✔✔ someone who belongs to the group who can tell
you about the group, easiest way to gain knowledge.
questionnaires ANS✔✔ surveys of audience opinions
open-ended questions ANS✔✔ used in questionairres: like those on an essay
test that invite an explanation and discourage a yes or no response
close-ended questions ANS✔✔ used in questionnaires: force a decision by
inviting only a yes or no question or a brief answer
degree questions ANS✔✔ used in questionnaires: ask to what extent a
respondent agrees or disagrees with statement
methods of audience analysis ANS✔✔ observation, group identification,
interviews, questionnaires
analysis of situation ANS✔✔ size of audience, environment, occasion, time,
importance of situation
audience adaption ANS✔✔ making the message appropriate for the
particular audience by using analysis and applying its results to message
creation
Observation ANS✔✔ watching and listening to audience
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Schoolflix. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81113 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now