MSYS 200 - Chapter 9 study guide exam questions and answers
6 views 0 purchase
Course
MSYS 200
Institution
MSYS 200
Organizations such as Facebook, Google+, and LinkedIn are termed ________, since they provide the platforms that enable the creation of social networks. - answer-social media providers
Social media providers such as Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms...
MSYS 200 - Chapter 9 study guide exam
questions and answers
Organizations such as Facebook, Google+, and LinkedIn are termed ________,
since they provide the platforms that enable the creation of social networks. -
answer-✔social media providers
Social media providers such as Facebook, Google+, LinkedIn, Twitter, Instagram,
and Pinterest provide platforms that enable the creation of social networks, or
social relationships among people with common interests.
Social media data consists of two components, _________ and __________. -
answer-✔content; connection
SM data falls into two categories: content and connections. Content data is data
and responses to data that are contributed by users. Connection data is data about
relationships.
Social media users are ________. - answer-✔people and organizations
Both people and organizations are different types of social media users. For
example, consider Facebook. There are some Facebook users that are individual
people and others that are companies or nonprofit
___________ is the use of information technology to support the sharing of
content among networks of users. - answer-✔Social media (SM)
, Social media (SM) is the use of information technology to support the sharing of
content among networks of users.
All of the following are social media providers except: - answer-✔Google is a
search engine. Google+ is an SM provider.
Content data is ___________ that are contributed by users. - answer-✔data and
responses to data
Content data is data and responses to data that are contributed by users.
________ enables the relationship between customers and organizations to emerge
in a dynamic process as both parties create and process content. - answer-✔Social
CRM
Social CRM is a dynamic, SM-based CRM process. The relationships between
organizations and customers emerge in a dynamic process as both parties create
and process content.
When organizations enable customers to help each other solve problems with the
organization's products via social media, the primary concern is________. -
answer-✔loss of control
The primary risk of peer-to-peer support is loss of control. Businesses may not be
able to control peer-to-peer content. Negative comments about cherished products
and recommendations for competitor's products are a real possibility.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CleanA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
